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People regret buying Amazon smart displays after being bombarded with ads

https://arstechnica.com/gadgets/2025/10/people-regret-buying-amazon-smart-displays-after-being-bombarded-with-ads/
155•croes•6h ago

Comments

dotcoma•6h ago
I thought people loved targeted ads! ;)
zuhsetaqi•4h ago
I wonder what they expected when buying such a device from Amazon.
shmeeed•4h ago
I never thought the leopard would eat MY face!
sshine•3h ago
Yet people get leopards as pets.

I remind myself multiple times per week of the ways I compromise by letting questionable service companies into my life. “I really should self-serve this.” — I guess people who don’t fantasise of self-sufficiency to the nth degree, and don’t get angry at being force-fed straight uninterrupted ads, just think of the immediate upside.

neilv•3h ago
IIRC, when it was launched, with the camera, the Web page had a top image of the product sitting on a bedroom night stand, naturally pointed at the owner's bed.

Either the marketing people weren't very aware of privacy (specifically, the chatter around that time, about covering webcams against hackers, and about whether adtech was listening in on device mics), or they have a dark sense of humor.

HiPhish•1h ago
I think a lot of normies still think that when they buy a smart appliance they are buying an appliance like from yesteryear, except with more features. In reality they are buying a computer shaped like an appliance of yesteryear. Your smartphone? That's not a phone, it's a computer shaped like a phone. Smart TV? Computer shaped like a TV. Smart watch? Computer shaped like a watch.

This brings with it all the advantages and disadvantages of a computer. Except that the user is not given any of the advantages they have with a desktop or laptop computer. Companies get away with it because in the normie's mind the smart watch is a watch first and foremost, and who would expect to log into a terminal on a watch? Why would you need security updated for a wristwatch? This is how artificially restricted technology is slowly being introduced into people's live, one appliance at a time.

orsenthil•3h ago
This shouldn't be surprising. Amazon is known for such non-customer friendly behaviors.
hinkley•3h ago
Amazon: our definition of “customer obsessed” is indistinguishable from stalking.
Animats•3h ago
Do the "smart displays" monitor the behavior of people in the room say and do to determine what to pitch to them? They're already aware of whether someone is near the device. What else are they monitoring?
hbosch•24m ago
Unfortunately, they don't need to. Besides the troughs of data from third-party sources, the likelihood that an Echo user is also an Amazon shopper is probably approaching 100%. They get so many good ad signals just from retail, books, Prime Video, etc. that they really don't even need to actively monitor you with a mic or camera...
more_corn•3h ago
Advertising will expand to the point where we won’t take it anymore. And ultimately it comes down to power. If we can’t stop it ads will arrive. On the display on your fridge. (Unless you can stop it) on the display in your car (unless you can stop it) Where’s the line for you? And have you preserved your power so you’re in a position to stop it?
Gigachad•2h ago
It's already happened. Most news websites are so loaded with ads now that it's impossible to use them. No one clicks the links and reads the actual articles anymore. And if you do you'll be fighting against constant full screen adverts and getting sent off to new tabs when you accidentally click them.

The major platforms like Reddit and Facebook have restrained them to the maximum people will tolerate and reducing the performance disruption and layout changes that the smaller sites are plagued with.

gdulli•3h ago
It's not conspiracy or hypothesis that the only point of these products is ads, it's the straight up business model. When are we going to hold people accountable for being surprised by the obvious actions of these companies? It wastes our time and it's boring to keep responding with, what did you think was going to happen? We've tried not shaming these people, will shame get them to stop buying this stuff and actually creating change in the world? What will work?

> “This is getting ridiculous and I'm about to just toss the whole thing and move back to Google,” one Redditor said of the “full-volume” ads for Alexa+ on their Echo Show.

Any article that quotes this and doesn't point out the crushing stupidity of it has failed. Do it politely, if you must, Scharon Harding. But if I wanted to be exposed to Reddit quality ideas I'd be on Reddit.

ToucanLoucan•3h ago
> When are we going to hold people accountable for being surprised by the obvious actions of these companies?

How should they know? Genuinely asking. Yeah WE know, we've known forever because we're the people who make this shit, both professionally and in our spare time. We know the costs associated with making these little magic devices, and we know the ongoing cost of powering them. Your average consumer does not. Not only do they not know, they do not care, until they feel their privacy is being eroded by it.

Instead of being mad at people for taking a product advertised to them at face value to just be a useful thing for them to use, and not something actively designed to spy on them and then use that collected information to bombard them with ads, why don't we just say to companies: hey, it's no longer acceptable to sell loss-leader products that perform a handful of user-friendly functions that also then double as privacy violations and harass customers with ads?

If we kill surveillance capitalism, not only do we de-fang the advertising industry which is actively making every tech product on the face of the earth worse to suit it's purposes, not only do we permanently end the privacy issue on the side of users, we also reduce climate threatening emissions and hideous power waste that is required to make all this atrocious shit work.

And you might say "well they SHOULD care!" and yeah, I kinda agree, and also I recognize that people have a lot of shit they already have to care about, and frankly, I don't think they should have to care about this. I don't think you should have to worry if your new TV is spying on you, I just think you should be able to buy a fuckin' TV, and take it home, and plug some shit into it, and watch TV. I think that's a better world to strive for than all the consumer awareness we can muster. I am perfectly able to, but don't WANT to have to shop for electronics like I'm actively negotiating a hostage crisis where the hostage is my ability to jerk off in my living room without 3 ad agencies knowing about it, and I don't think that's an unreasonable position to take.

roughly•2h ago
> How should they know?

Because they’ve got eyes, memory, and a working brain? Every product Amazon has ever put out has wound up with ads in it, as has Amazon itself, so why in gods name wouldn’t this new one be covered in ads? It’s not 2005, this stuff shouldn’t be surprising anymore - everyone is on Facebook, TikTok, or Instagram, and if you can’t recognize that those are ad platforms from ad companies and you somehow haven’t heard from anywhere anything about the surveillance capital aspect of this (not the term, but the actual practice), I’m not sure what to say at this point except we fucking tried.

And I agree, we _shouldn’t_ have to worry about any of this crap, but were we’re well past the point where that should be considered a reasonable expectation by anyone. We’re a quarter century into this now, anyone who’s still surprised by it, yeah, that’s a “them” problem.

ToucanLoucan•2h ago
> Because they’ve got eyes, memory, and a working brain? Every product Amazon has ever put out has wound up with ads in it, as has Amazon itself, so why in gods name wouldn’t this new one be covered in ads?

Because not everyone has been immersed in that world the whole time. A whole lot of people don't know fucking anything about Amazon beyond it being the best store on the Internet. I've got relatives who still don't understand email requires Internet access brother, because when you're not a nerd, this computer shit just doesn't matter to you. I get that it's hard to empathize, but like, a HUGE swath of the public just doesn't fucking care. They don't know how computers work, they don't know how surveillance advertising works, all they know is the man at Verizon said email is this icon, and web browsing is this icon, and their grandchildren are in this other icon. That is the extent of their technical knowledge and they desire no more.

And like, I don't they should need to have it. I don't need to know shit about plumbing, about electricity, about carpentry, or any one of dozens of specializations utterly crucial to my ongoing existence in this world. I know tech, because it's my job. People who's job it isn't shouldn't need to know shit to move safely through the world.

jader201•3h ago
To be fair:

1. I get a lot more value out of (some) Reddit threads than I get out of most online journalism, including Ars Technica, so I’m never surprised to see really bad quality from journalism.

2. I’ve had two Google displays in my home for over 5 years, and have never seen a single ad on mine (with default settings / no hacking). So it’s not that surprising (to me anyway) to see these reactions from customers (unless you already had higher expectations from Google vs. Amazon).

Gigachad•2h ago
Half the time they bait and switch you with a product which initially doesn't have ads, or has very minimally intrusive ones, and then they turn them on or make them full page banners long after you made the purchase. IMO you should be entitled to a refund in this situation.
like_any_other•2h ago
Solving problems by waiting for people to collectively stop making stupid choices (while well-paid marketing and research departments look for ways to trick them into making stupid choices, and business deals are struck to deprive them of better choices [1]) has a poor track record.

If you want change, you have to vote and lobby for it. That's what your enemies are doing [2].

[1] https://www.theregister.com/2014/02/13/googles_secret_androi...

[2] https://arstechnica.com/tech-policy/2021/07/isps-spent-235-m...

neilv•3h ago
I recently bought a Kindle/Fire device pre-owned, to save money. But seeing full-screen shitty consumer products ads on the 'covers of my books', sitting around my home was so depressing, I paid the extra $10-$15, to retroactively turn it into an ad-free device.[1]

Though, even with Special Offers disabled, it still puts oversized icons for marketing promotions, bursting out of the search bar at the top of the home screen. This is one of the reasons I find the home screen a little bit unpleasant to look at, and avoid it as much as possible.

[1] If you want to remove Special Offers from your own Kindle/Fire (I don't know about Echo Show), go to https://www.amazon.com/hz/mycd/digital-console/alldevices , click on the icon for your device, and scroll down, to find an option to disable Special Offers by paying some amount. IIRC, it said the amount was the difference between the original retail prices of with-ads and ads-free versions of the device. I've also heard some people can get Special Offers removed for free by customer service, but in my case it seemed like a fair deal, so I just paid the modest fee.

exe34•3h ago
turn off WiFi and transfer by usb.
RandomBacon•3h ago
Amazon no longer allows eBook downloads from their website.
henry2023•3h ago
Then don’t buy from them, plenty of venues
EA-3167•2h ago
I’ve purchased and backed up over 700 kindle books over the years. The day Amazon made backups impossible I switched to Kobo and have never looked back.

Amazon can can go forth and multiply with itself.

geraldwhen•2h ago
Many with trade offs. I recommend the pocketbook 4. You can disable recommendations easily, and the unit mounts as a disk so you can read and write books as if it were an SD card.

No internet required. No sync software required. It’s quite nice!

GrantMoyer•1h ago
Ditto. It's also significantly lighter weight than competing readers (at least when I bought mine), has physical buttons, has color models, and has really good battery life possibly because it runs a custom Linux instead of Android.
neilv•31m ago
I really liked my PocketBook InkPad Lite. After the one-time firmware update, I put it into airplane mode permanently, and always just updated DRM-free books on by plugging it in as USB Storage, and `rsync`-ing `~/doc/` to it.

The update script was pretty much this (on a laptop set up not to automatically mount removable filesystems):

    #!/bin/sh -x
    DeviceMountPoint="/media/pocketbook"
    mount "$DeviceMountPoint" || exit 1
    cd ~/doc || exit 1
    rsync -crltv . "${DeviceMountPoint}/."
    Status=$?
    umount "$DeviceMountPoint"
    exit $Status
And the `/etc/fstab` entry was something like:

    /dev/disk/by-id/usb-USB-FS_PocketBook_MYSERIALNUMBER-0:0 /media/pocketbook vfat user,noauto 0 0
patja•1h ago
I switched to a Kobo device and have zero regrets other than that I didn't switch earlier
cjbgkagh•2h ago
I just got a case in for the kindle instead of unlocking ad free, I barely notice the ads in the very brief time they’re visible
like_any_other•2h ago
Paid the Danegeld. Hope it works out.
neilv•2h ago
In this case, the original retail buyer was offered a choice between paying $X for ads-free or $X-minus-discount for with-ads. And it was disclosed upfront what they were buying into.

Since my priorities were different than the original buyer, I repaid that discount amount.

grues-dinner•2h ago
Nice deal for Amazon because they get to double-dip as the same device served ads for some time for the first owner and then they still get the ad-free uplift eventually.

Maybe one day they'll turn it into an yearly thing to avoid ads.

neilv•52m ago
It was a fair deal to me.

I respect that they offered the option at purchase time and then at any point after, and at a reasonable price.

And isn't this an option that the everything-is-a-market HN libertarians would like to have: People who want less expensive, say, TVs, can get the existing market price for that. And people who don't like that ads/surveillance, but want the nice economies-of-scale hardware, can pay what the brand would've made on advertising and surveillance, to opt-out, for that unit?

Ideally, a lot of the current surveillance and advertising (implemented almost entirely by HN's own field) would be outlawed, but paid opt-out can sometimes be a reasonable pragmatic individual compromise, for now.

like_any_other•2h ago
You bought a device that obeys its manufacturer instead of you. A device you have no control over.

Or maybe I'm wrong - did the $X you paid for ads-free also give you root access?

neilv•59m ago
Good question. This is a locked-down device that's controlled more by the company than by me.

Which I bought for pragmatic business reasons.

Don't worry, I have a home full of Debian, OpenWrt, Coreboot, a non-'smart' TV, GrapheneOS, etc.

There are no IoT devices, and I go out of my way to avoid buying devices with IoT shoved in. For reasons obvious to people who know how they work, and who know what their business priorities and track records are.

Also, in startups, I usually use open source, avoid unwarranted vendor lock-in and certain known-jerk companies, and try to work with people who are similarly-minded about such practices (it's a useful signal of better-than-average people who care, IME).

cameldrv•2h ago
Same thing with Audible. Very annoying. When you open the app, it shows you ads for books to buy instead of the books you already have or the book you're listening to now. Of course, they do not care. Whether you actually listen to the book isn't that important to them, as long as you buy it.
patja•1h ago
I found the Kindle ads particularly infuriating when they advertised books I had already purchased from Amazon. They were insultingly brain dead in their targeting especially given how much Amazon knows about me
truCoat•17m ago
>.. insultingly brain dead in their targeting especially given how much Amazon knows about me.

Fascinating isn't it? It continues over decades. I cannot recall ever once opening an overt ad among, what, hundreds of thousands? Google `subverts' in search I've opened, but that only layers their more desperate enshittings. Newpipe escaped and saved me from Youtube's thousands of bearskin hoodies, butter and bowel movements, pink salt trick, something about men's erections and a tomato.

These must be smart people who engineer this, this `inverse' offensive ad targeting, it must be for some brilliant objective, but I remain completely lost at what it could possibly be.

jonhohle•1h ago
I worked on Prime during the Prime Video launch. All of the marketing was around it being ad free and a new benefit of the Prime membership. Not too long later they started playing pre roll ads for Amazon Video offerings (maybe Amazon Studios, I don’t remember). I brought it up in a meeting and the business folks said it was OK because it wasn’t in the middle of the selected content. I’m pushed back, but it went nowhere.

Thinking about it now, he probably meant it was OK regarding their contracts with studios. Our engineering chain of command was completely obsessed with customer experience. The business side, not so much.

sanex•20m ago
I'm always amazed at how little people will care about the customer experience for a shot at a 20k raise.
neilv•9m ago
In all fairness to the MBAs, the "Customer Obsession" commandment could be interpreted multiple ways.

Such a metrics-driven company will surely know something about how incentives drive outcomes.

nipperkinfeet•3h ago
These days, the general rule is to avoid buying anything 'smart'. They are all filled with advertisements and data-sharing practices and are designed to target you through their user interface and applications. They bombard you with offers for their other products and deals.
alex1138•2h ago
I'm technically ignorant on this but would GDPR apply to this type of thing as well?

(I hope so)

Gigachad•2h ago
You'd be able to opt out of data collection and request a copy of your data, but not opt out of adverts in general.
kace91•2h ago
Not really. GDPR deals with privacy and personal data handling.

There are directives about transparency in the costs or charges tied to a sale, but it is not immediate that it covers including new ads as an extra burden on the consumer.

Same for other directives regarding misleading advertising and the like, hard to prove that this new anti feature goes against the advertised product. it’s all very indirect and hazy, we’re in need of more protections for consumer to truly own their hardware.

gl-prod•1h ago
GDPR doesnt block ads
sa-code•2h ago
"Smart" just means enshittegenic. Ripe for enshittification.

To stick to the metaphor (apologies if this isn't HN friendly)

Smart TV? Fart TV

Smart display? Fart display

Smart fridge? Fart fridge

b00ty4breakfast•1h ago
Matrix got it a bit wrong; the machines aren't interested in our body heat, they're going to put us in the goo pods and force use to watch adverts 24/7
paulryanrogers•14m ago
Why? What do they or their creators get out of it?
bdangubic•1h ago
as long as you got a smart phone you can “smart” everything else as it don’t matter no more…
Agingcoder•2h ago
I sometimes wonder whether there’s an eu vs us difference here. At least when it comes to tv, I found the hard way ( a long time ago ) that the amount of ads Americans are exposed to is simply unbearable. This extends to youtube and similar services.

Now, everything is global - so are we looking at European users or American users complaining ? If an American user says it’s an unbearable, then it’s unusable. If a European user complains… it depends ( and these days, it’s at least to me unusable, but I obviously can’t speak for everyone)

xandrius•2h ago
I still think the eu user is correct, no amount of ads when using a product is ok.

Imagine buying a tennis racket and being interrupted, as you are playing, to be told to buy something else. That would be ridiculous but that's we're been told is a valid business model today.

abstractbill•1h ago
Imagine buying a tennis racket and being interrupted, as you are playing, to be told to buy something else.

Sadly I've come to believe the pendulum is going to have to swing about this far before it might have a chance of swinging back.

gbin•2h ago
Simple enshitification, literally everything is going down that road. Somewhere a VP with a dashboard is super happy: they will get their $1M bonus and "après moi le déluge".

Even local businesses get snatched by PE firms left and right, prices skyrocket, customers are pissed....

Is the business-consumer relationship valued at exactly $0?

There is no system we can think of to avoid that?

krapp•2h ago
>There is no system we can think of to avoid that?

There is, but it requires thinking outside the box of "free market" capitalism, something most Americans are incapable of.

gbin•39m ago
Please elaborate.
Terr_•2h ago
We're way overdue to abolish the DMCA, in particular the "anti-circumvention" felonies.

It shouldn't be a crime for me to customize the product I purchased. Or to sell people a kit to do the customization themselves.

ACCount37•1h ago
Better yet: ban hardware vendors from denying the user an ability to customize software.

They don't have to make it easy, but they should be forced to give a way to opt out of walled gardens and bypass "secure boot".

Andrex•1h ago
Throw away the DMCA and you throw away all safe harbors for websites, and then the internet is truly screwed. There's no way the current congress would ever accept such a thing again -- Section 230 has been weaponized against it already.

What we should be saying is Improve the DMCA. You've already clued into the biggest thing that needs to change (DRM/anti-anti-circumvention).

Let's not throw the baby out with the bathwater. This is unpopular to say in HN-type circles but the DMCA is actually not that bad and mostly works as it should.

Terr_•27m ago
The protections of section 230 are from an entirely different law (CDA 1996), even repealing the whole DMCA is separate.
jm4•2h ago
Amazon sucks. They are one of the greediest companies there is. What they do with online shopping, logistics, AWS is incredible. They are in a different league and could generate more revenue than any company could ever need by just doing those things well. But that’s not enough. They have to stuff ads into everything and find every possible way to piss off customers all in the name of another buck.
GeekyBear•2h ago
I've had two different family members complain that now days when they unlock their Fire Tablet, it launches the Amazon Store app to display the product page of whatever product was being advertised when they unlock the tablet.

Is Amazon charging businesses who use their ad platform a fee based on how many times they display a product page?

rconti•1h ago
Holy crap, I thought "full volume" was metaphorically speaking until I clicked on the link. I'd smash the thing with a hammer.
Liftyee•1h ago
This is part of why I refuse to purchase things that further enshittification on principle, even if it means "putting up with" an open-source alternative.

Anecdotally, I think that open-source software/hardware only ever gets better (because if it got worse, someone would fork it, etc...) while proprietary software will eventually succumb to rent-seeking and decline. I've seen many open source projects go from barely usable to matching their proprietary counterparts.

Shoutout to Immich, full-featured self-hosted Google Photos alternative and my new favourite open-source project.

Andrex•1h ago
Google Photos is an odd example to use, since it hasn't been enshittified (yet) beyond some questionable UI redesigns.

I agree self hosting your photos is the way to go, though.

syntaxing•1h ago
I make an explicit decision not to get any Amazon hardware within my household. I don’t even trust the Eero brand.
Andrex•1h ago
They got me by the balls with Kindle.

Someone(/me if I had enough time) should make some kind of LLM scraper extension for Amazon's Web Reader. Run it on your own ebooks while you're signed in and you get the EPUBs. Maybe this already exists...

I know there was some kind of cutoff earlier this year for unDRMing your Kindle books, but I definitely missed that by a mile.

pixelmelt•1h ago
I've been working on exactly this! After buying a book and having an awful exerience in their native reader I realized they no longer let you download your ebooks. Thus began the war on their web reader, they have some interesting defenses on how they encode the book, its basically a bunch of SVG paths that render to letters that are mapped to IDs that change on every request to fetch book data (the most you can fetch at once is 5 pages) the SVG paths also contain micro variations so an A on one page will never have the same path on another, you have to render and fill in every unique letter in the book and compare it to every other to create a unified mapping and THEN compare it to the letters of the actual font its using to actually find out what letter each character actually is. The only thing I have left to do is get newlines working properly and package it all up nicely for release.
xrd•1h ago
I had buyers regret after getting a Mycroft II device a few years ago. Lots of drama there. I still think it was an inspiring vision but you can't spell hardware without hard.

But then I recently found neon which allows me to repurpose the device. And, it is incredible.

I recall trying to build something for the Google devices and it was an awful experience. Getting root ssh access on my Mycroft device is amazing, and I have tailscale on it to boot.

And, no ads, ever.

reactordev•1h ago
I’m of the mind to stop using consumer tech entirely. TV’s with ads before ads when you just want to watch a show. Tablets opening store pages on their own. Alexa listening in on every conversation. Smartphones tracking your every movement, app, contact, network, website you visit.

It’s completely fucked.

I got rid of social media a couple years ago and never looked back. I think I might take it even further and just remove all consumer tech from my life. Just a linux box.

aomix•1h ago
I’m afraid to upgrade from my ~6 year old LG OLED with a damaged corner because I pair it with an Apple TV and only see Apple ads occasionally on the Home Screen. I don’t know if a newer tv would give me the same experience.
mbreese•4m ago
All TVs with an hdmi input (where the input is the default input used) will work for you. If the TV doesn’t show the last used input (so it could show you ads), that would be a major problem. Thankfully, I don’t think we are there yet for TVs that aren’t marketed ad supported … yet.
cyode•36m ago
Benjamin Franklin was so close.

"Nothing is certain but death ̶a̶n̶d̶ ̶t̶a̶x̶e̶s̶.̶"̶, taxes, and ads."

neverfrankled•5m ago
Franklin was a publisher, and sold advertising, no?

Washington wasn't much of a Temperance preacher neither.

Aloisius•9m ago
The most egregious thing for me is that companies aren't disclosing that these devices are used to advertise to you before you purchase them.

Nowhere on the Amazon Echo Show product page is there any mention of advertisements. The product screenshots don't show advertisements nor does the product video.

It's one thing if someone buys a product after being informed they're going to use it for ads, it's quite another to buy one which does not mention the existence of ads at all or worse.

Updating the software to show advertisements years after you purchased a device and well after the return date? Unacceptable.

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People regret buying Amazon smart displays after being bombarded with ads

https://arstechnica.com/gadgets/2025/10/people-regret-buying-amazon-smart-displays-after-being-bo...
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https://blog.ui.com/article/all-new-next-gen-of-unifi-storage
45•ycombinete•3d ago•27 comments

Every LLM Is Its Own Media Channel

https://www.aivojournal.org/every-llm-is-its-own-media-channel/
3•businessmate•3d ago•1 comments

Vibing a non-trivial Ghostty feature

https://mitchellh.com/writing/non-trivial-vibing
204•skevy•9h ago•101 comments

Indonesia says 22 plants in industrial zone contaminated by caesium 137

https://www.reuters.com/sustainability/boards-policy-regulation/indonesia-says-22-plants-industri...
59•geox•4h ago•19 comments

I built physical album cards with NFC tags to teach my son music discovery

https://fulghum.io/album-cards
547•jordanf•1d ago•188 comments

Microsoft Amplifier

https://github.com/microsoft/amplifier
205•JDEW•9h ago•125 comments

Building a JavaScript Runtime using C

https://devlogs.xyz/blog/building-a-javaScript-runtime
63•redbell•4d ago•24 comments

Beyond indexes: How open table formats optimize query performance

https://jack-vanlightly.com/blog/2025/10/8/beyond-indexes-how-open-table-formats-optimize-query-p...
17•jandrewrogers•3d ago•0 comments

A quiet change to RSA

https://www.johndcook.com/blog/2025/10/06/a-quiet-change-to-rsa/
89•ibobev•5d ago•28 comments

(Re)Introducing the Pebble Appstore

https://ericmigi.com/blog/re-introducing-the-pebble-appstore/
262•duck•1d ago•48 comments