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Apple I Advertisement (1976)

http://apple1.chez.com/Apple1project/Gallery/Gallery.htm
107•janandonly•2h ago
https://computerhistory.org/wp-content/uploads/2019/10/Apple...

Comments

aaronbrethorst•2h ago
What's up with all of the weird typos, such as:

"APPLE Computer Compagny"

"Palo Atlt"

chocochunks•2h ago
Probably OCR'd with no editing.
fsckboy•1h ago
it appears to be a website in the french tongue
amelius•1h ago
The full sentence:

> And since our philosophy is to provide software for our machines free or at minimal cost, you won't be continually paying for access to this growing software library.

titzer•1h ago
They forgot to mention that the growing software library is also shrinking as they deprecate support for older OS versions and hardware. On the one hand they go to heroic lengths (fat binaries, Rosetta 2) to enable a migration to a new hardware platform but get bored in ~5 years and drop support.

"Growing software library" it ain't.

renewiltord•1h ago
It’s been half a century of Apple. At this point if FireWire, Flash, and a half dozen other things didn’t convince you that Apple deprecates then removes old functionality pretty rapidly I don’t know what to say.
titzer•22m ago
If only those trillions of dollars of market cap and hundreds of billions of dollars in revenue could support...a couple dozen small teams maintaining legacy support. For the old hardware, pretty decent open source emulators exist that can run older versions, like all the way back to MacOS 7. It can't be that hard to keep the pilot light on for those old things.
al_borland•15m ago
I don’t think dropping legacy support is due to boredom. It what allows them to keep moving forward without being saddled by every decision from the past.

How long should they have kept PPC or Classic support?

Microsoft is in a funny position. Backward compatibility is seen as a competitive advantage, especially in the enterprise market. However, it’s that very compatibility that makes people avoid adopting new technologies, because why bother? We see Microsoft throw so many things against the wall, and almost nothing sticks. Meanwhile, Apple tells devs to jump and they ask how high. Devs know Apple is going to cut support, so its update your apps or be left behind.

To really make a change, a person needs to be all-in. Dual booting Windows and Linux/macOS, for example. This is a sign a person isn’t all-in and they don’t really make the change, or it takes significantly longer. When a person goes all-in and burns the boats, they are forced to find new solutions and make the changes needed to make the new thing actually work.

thisislife2•36m ago
I don't how it was when Apple was a start-up, but I have never considered macOS or Apple Office suites as "free" or cheap - the way I rationalised purchasing an Apple device was by telling myself that Apple hardwares are overpriced because it includes the price of the accompanying software. Of course, now, as Apple slowly shifts to a hybrid subscription model, you will of course be continually paying for Apple software ...
gignico•1h ago
At $666.66 this must have been a diabolic deal!
jagged-chisel•1h ago
More devilish
esafak•1h ago
Same thing.
bigyabai•1h ago
Not really. The Apple I was discontinued within a year of release, if you saved that money until 1978 then you could get an Apple II that would be supported for almost 20 years give-or-take.
tracerbulletx•1h ago
But very really if you bought it and kept it until now.
chocochunks•1h ago
Part of the reason the Apple I is so rare, is that Apple offered an Apple I trade in program. Apple would destroy the boards of Apple Is that were traded in for Apple IIs.

* Not that there was really many to begin with.

biofox•40m ago
What was the reasoning behind that?
gignico•54m ago
Even better, what if I had invested that money in Apple stock instead? :)
CharlesW•1h ago
~$3,800 in 2026 dollars.
chungy•45m ago
Why, for $3800, you can now get a brand new Apple computer with a million times the RAM!
pixelpoet•56m ago
Including 8K of "RAM memory", brought to you by the DRD Department!
al_borland•11m ago
This was because Woz liked repeating digits.

https://youtu.be/pJif4i9NRdI @2:05

jrochkind1•1h ago
A lot of corporate "philosophies" are actually just business models. There have been times between then and now they charged for the OS. They do charge for other software. But largely it's been a good business model for them.
wlesieutre•1h ago
In the 2000s I remember the OS releases being $130, which (depending on exactly what year you start from) is equivalent to $200-250ish today.

Not a yearly cadence because back then they only released a new OS version when it was done and had features worth releasing, but even every two years that wasn't a cheap update.

subtlesoftware•1h ago
"Compared to switches and LED's, a video terminal can dis- play vast amounts of information simultaneously."

The beginning of the end.

enzosaba•1h ago
Really. You start with 40x24 chars and after a little span of time end up doom scrolling
dlcarrier•1h ago
I worked at a place that tested software releases on a VM of every supported operating system, including OS X. We didn't have any Apple hardware, because no one wanted to deal with that, but someone had brought in the chassis of an old Apple computer and the host computer was inside it. We didn't run it by any lawyers or anything, but as far as we could tell, running OS X inside a computer that had all of its guts replaced was entirely within the license requirements.
bryogenic•54m ago
The Mac of Theseus
dlcarrier•9m ago
Except int this case, we pulled a single plank off of ship of the ship, burned the rest of it, and nailed the plank to a brand new ship built in a competing ship yard.
pbhjpbhj•21m ago
These sort of letter-of-the-law arguments don't tend to do well in court in my very limited experience (UK). But I love the essence of it!
teaearlgraycold•21m ago
I would love to hear more about the exact license wording that allows this.
rpastuszak•1h ago
Haha, excellent timing:

I opened HN just now because:

1. I got tired of waiting 2h for my app to get notarized because

2. I can't sell it on the AppStore in the EU... because

3. the AppStore Connect page gets stuck at their DSA compliance form (it's been 10 days).

And, to add insult to injury, the whole thing could be a PWA, without any compromises in the UX whatsoever.

I misread the title, but I still posted this comment as an example of confirmation bias* in the orange book for posteriority. Time to step away from the computer!

* (sunk cost fallacy)

echelon•1h ago
> the whole thing could be a PWA

Apple neutered the web as best they could to force you to use their rails.

I'm still angry they killed flash. There has never been a better platform for non-technical folks, kids especially, to make animation, games, and mini apps, and deploy them as single binary blobs.

A single swf file could be kept and run anywhere. For the younger generation: imagine right clicking to download a YouTube video or a video game you'd see on itch.io. And you could send those to friends.

You could even embed online multiplayer and chatrooms into the apps. It all just worked. What we have now is a soup of complexity that can't even match the feature set.

titzer•1h ago
Flash was cool, but the plugin was full of bugs and a constant source of pretty serious vulnerabilities. I too miss the flash games era of the web at times, but it wasn't some utopian thing.
marcosdumay•1h ago
Just like Microsoft before them.

But flash specifically deserved to die.

NewsaHackO•28m ago
Absolutely. Apple had the balls to be the first major tech company to take the first material step to actually end the security nightmare that was Flash for good.
tliltocatl•1h ago
Flash was cool, but it was also a spectacular dumpster file. Honestly I'm sort of glad Google&Apple killed it. Yes it was an amazing medium, but it feels almost like Adobe kept thinking about it as an animation studio and didn't care to run it as an application platform with all the concerns it entails (i. e. security). And support of anything that's not Windows, while technically present, was abysmal. HTML5, with all it sins and warts, is a better platform, even if it has much higher entry barrier.
echelon•1h ago
Creativity dropped off a chasm with HTML5.

During the Flash era, creativity flourished. It was accessible, too. Seven year olds could use it.

Flash was getting better and better. It could have become an open standard had Jobs not murdered it to keep runtimes off iPhone. He was worried about competition. The battery and security issues were technical problems and fully solvable.

The companies that filled the web void - Google and Apple - both had their own selfish reasons not to propose a successor. And they haven't helped anyone else step up to the plate. It would be impossible now.

Imagine if apps for mobile could be deployed via swf. We'd have billions of apps, and you could just tap to download them from the web.

Smartphones might have pushed us forward, but the app layer held us back.

The 1990s and 2000s web saw what AOL and Microsoft were trying to lock us into and instead opted for open and flexible.

Platformization locked us into hyperscaler rails where they get action on everything we do. This has slowed us down tremendously, and a lot of the free energy and innovation capital of the system goes to taxation.

pdntspa•44m ago
> Imagine if apps for mobile could be deployed via swf. We'd have billions of apps, and you could just tap to download them from the web.

No they wouldn't. We've forgotten just how bad and sloppy flash apps were. The handful of companies that used Adobe Flex turned out awful POS that barely worked. It occupied the same space that Electron does today -- bloated, slow, and permitting cheap-ass devs to utilize cheap talent to develop 'apps' with all the finesse of a sledgehammer

As a kid I loved flash, I was making interactive apps in AS2/3 in high school. But I watched in horror as it became the de facto platform for crapware

Bengalilol•16m ago
As a side note, Apache Royale is still alive (or is it?).

<https://royale.apache.org>

comex•27m ago
The thing is, HTML5 is far more technically capable than Flash ever was. It was competitive even at the time: Flash's main thing was 2D vector graphics, but iOS Safari has supported both Canvas and SVG since at least 2010, possibly from day one.

But the creation tools and the culture never really lined up the same way, and developers focused on creating apps instead.

For non-games, HTML has always been technically superior. iOS Safari may have a long history of rendering bugs, but it beats Flash/AIR, which always looked very out-of-place even on desktop.

I do wonder what would have happened in an alternate universe where either Flash or HTML5 took off on mobile instead of apps. We would have both the upsides of openness, and the downsides of worse performance and platform integration and the lack of an easy payment rail. Pretty much the same situation we still see on desktop today.

We wouldn't have had the same "gold rush" from the early App Store, which happened in large part because of the ease of making money. There would probably be more focus on free stuff with ads, like Android but more so.

Bengalilol•18m ago
I second everything except the fact that Adobe was behind Flash, which IMO is what killed it in the first place (with ten years of hindsight, I can say this confidently). I still do creative, non-standard work, but in a free way using pure vanilla JS (using Haxe). Adobe's mistake was keeping the system proprietary instead of letting it be free. Since then, I've left that ecosystem and what a relief!

(I know I'm mixing different levels here, and my personal experience isn't really an argument).

ps: HTML scope is way more advanced than whatever Flash could have been.

hyperhello•1h ago
The security issue could have been addressed by simply running it in a sandbox.
teaearlgraycold•1h ago
On the other hand you're okay with Adobe having that level of control over the web?

Maybe one day we'll see a JS/WASM framework that is just as portable.

echelon•1h ago
Ironically, Macromedia / Adobe didn't try to assert any control back then. They were even opening the standard, IIRC.

They learned this much later after learning the game from Meta, Google, and Apple.

thisislife2•44m ago
Macromedia Flash was indeed a beautiful, innovative piece of software. HTML 5 still doesn't match its features vis the ease and usability that Flash offered in creating and deploying content online. But after its acquisition by Adobe, it just ever so slowly went downhill. It should have been open sourced.
ajross•15m ago
> I'm still angry they killed flash. There has never been a better platform for non-technical folks

Capcut and Roblox would like words. No, that's kinda just wrong. Content generation for non-technical folks has never been easier or more effective. Flash is just something nerds here remember fondly because it was a gateway drug into hackerdom. Some of us are older and might feel the same way about Hypercard or TurboPascal or whatnot.

pcl•1h ago
Have you built a PWA solution for it? If not, why not?
candiddevmike•1h ago
I can't sign into Apple without going incognito in Chrome. I put in my email, and it throws and error before asking me for my password. It's not an extension, it's not a cookie, idk what it is.

And then when I do get past he password, it sends a OTP to a Mac Mini I never use and have to tap around to get it to generate a SMS code. No option for external TOTP, and no way to remove the Mac Mini I don't use from OTP without signing out of it.

shreddit•49m ago
I have the exact same problem. It’s saying something about not being able to confirm my identity? I took a look at the dev tools and it’s apparently making a request to a server which returns an error.

It only works in incognito because it’s using a different ip address there…

alt227•42m ago
Sorry, how is it that you make Chrome incognito window use a differnt IP address?

That sounds like a good magic trick.

eptcyka•46m ago
You cannot even change the password of an apple ID without logging into a macOS or iOS device.
andoando•35m ago
Ive made an apple developer account, paid $100 and then it kicked me out and after logging in still said I didnt pay yet. I paid again until realizing it actually charged me. It also took me an hour to try and figure out how to get it to send OTP to a phone instead of an old broken macbook.

Google also gives me a ton of issues with having multiple accounts. Go to calendar app with account 2, switch to desktop mode so I can actually click on the meeting invite, now Im logged back into account 1. Similar issues trying to use any other google service and have to use

I don't understand how these kind of things aren't priority #1

epistasis•1h ago
I use PWAs on iOS and they're pretty great. That was the original plan for apps on iOS, before Apple was pressured into creating an app store.
graemep•1h ago
Who pressured Apple and why?

I had nor even heard of app stores before then IIRC unless you count Linux repos.

epistasis•56m ago
> While originally developing iPhone prior to its unveiling in 2007, Apple CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.[10] However, backlash from developers prompted the company to reconsider,[10] with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008.[11][12]

https://en.wikipedia.org/wiki/App_Store_(Apple)

bartread•47m ago
And the irony of this is that a lot of the apps in the app store are hybrid apps that are basically web apps with a thin native wrapper around them because it's just so much less of a hassle to develop for both iOS and Android that way and because, if you're coming at it as an outsider, Swift is such a ball-ache to deal with compared to other languages and stacks.

So PWAs would have been more than fine but, unfortunately, that ship has long since sailed, and Apple make way too much money out of the app store for a course change.

graemep•45m ago
It looks from the cited sources that developers wanted to write apps, Apple chose to do this in a way that allowed it to keep control of what was installed.
alt227•41m ago
Less than a year?

Doesnt really sound like Jobs was putting up much of a fight there.

al_borland•26m ago
They didn’t have much of a choice. In that time people had already developed jail breaks and Cydia, an app store in its own right, was thriving.

Before Apple’s App Store launched, my iPhone was running all sorts of other apps and alternative launchers.

Apple had to move fast to keep things from getting too out of control.

Over the years, as the vulnerabilities in the OS were closed and iOS added features, the need or desire to bother with jailbreaks and 3rd party pirate app stores dropped. I haven’t thought about it in many years.

MilnerRoute•31m ago
This week Bruce Perens (who wrote the original Open Source definition) remembered talking to Steve Jobs about Open Source back in 2000.

https://thenewstack.io/50-years-ago-a-young-bill-gates-took-...

Perens had accepted a position as senior Linux/Open Source Global Strategist for Hewlett-Packard, which he describes as leaving Apple “to work on Open Source. So I asked Steve: ‘You still don’t believe in this Linux stuff, do you?'” And Perens still remembers how Steve Jobs had responded.

“I’ve had a lot to do with building two of the world’s three great operating systems” — which Jobs considered to be NeXT OS, MacOS and Windows. “‘And it took a billion-dollar lab to make each one. So no, I don’t think you can do this.'”

Perens says he later "won that argument" when Jobs stood onstage in front of a slide that said ‘Open Source: We Think It’s Great!’ as he introduced the Safari browser."

ajross•22m ago
A PWA on iOS is just a cached web page. Safari remains pretty crippled with regards to the APIs (bluetooth, usb, filesystem, etc...) that make local apps attractive in the first place. Apple is fine with letting people cache web pages, they're not fine with stuff that might displace the app store.
epistasis•14m ago
And for that I'm quite thankful, if all the stuff that apps could do were possible on the web it would make the web a far far scarier place than it is.

I avoid apps as much as possible due to all the nefarious tricks they play, even with all the sandboxing and review they go through. Without those constraints, I can't imagine the hell that we'd be in.

iknowstuff•9m ago
Not really, as long as they need permission granted
ajross•9m ago
Which is fine, for the 90% of people that spend their time on the 70% of common features and interact only with the screen and headphones and internet.

But sometimes people like to do stuff like configure their QMK keyboards or load new firmware for their EdgeTX drone radios or make bootable USB sticks, all tasks that work just fine in easily deployed PWAs on every client platform in existence, except iOS.

For small developers of small-yet-oddball clients apps, PWA's are an absolutely magnificent platform. Write once, deploy once, run... everywhere-but-an-iPhone. It really sucks that Apple's devices are crippled like this.

zahlman•12m ago
> the orange book

?

wmf•1h ago
There was discourse in the 1970s about whether software should all be free or if paid software would be better. Apple and Micro-Soft had different perspectives: https://en.wikipedia.org/wiki/An_Open_Letter_to_Hobbyists
TheJoeMan•57m ago
I appreciate that the software and updates are made "free" to me, and it may be their right to disallow "downgrades" and have time-limited windows for redemption. However, as a developer for their platform, it is quite frustrating that these restrictions are at odds with industry practice to guarantee support for older OS versions than current. I cannot purchase a new iPhone, put iOS 18 on it, install my app, and test updating the iPhone to 26. This can have very real negative consequences for the very same shared customers of mine and Apple's.
cwicklein•34m ago
Expandable to 65K. I don’t recall seeing SI units used in this context until by hard disk manufacturers years later.
zweifuss•28m ago
The text was mangeled by some OCR-software. This ad can be found as image on Wikimedia: https://commons.wikimedia.org/wiki/File:Apple_1_Advertisemen...
jnpnj•19m ago
Makes me wonder who printed their motherboards early on
yashasolutions•19m ago
> "you won't be continually paying for access to this growing software library."

Well... the apple used to be sweet and has turn pretty sour with the years...

PlatoIsADisease•8m ago
Interesting to think that:

>If Microsoft never bailed Apple out, this wouldn't be on the front page today

>If Apple didn't have the greatest marketing team of all time and nail the ipod commercial, this wouldn't be on the front page today

>If Apple charged competitive prices for the iphone, rather than make it a veblen good, this wouldn't be on the front page today.

If I could only consider how much luck is involved in life, it might make setbacks feel better.

Apple I Advertisement (1976)

http://apple1.chez.com/Apple1project/Gallery/Gallery.htm
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