Apple at 50

https://www.apple.com/

59•janandonly•1h ago

Comments

jasoneckert•1h ago

It's a nice animation, but for such a significant anniversary - and from a company like Apple - I expected a lot more hoopla and content. This could indicate that there wasn't a lot of planning involved, that it wasn't a high-priority item, or that Apple had enough people with time to focus on it.

It's almost as if someone near the end of a meeting said "Oh crud, we've got to do something to acknowledge our 50th anniversary - can someone put something together, and quick?"

jgbuddy•1h ago

Agreed

compiler-devel•1h ago

Apple's acknowledged their anniversary for weeks, especially during the recent product launches like the Neo. It started back in mid March [0].

[0] https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50...

ErneX•59m ago

They had a bunch of artists playing live at some Apple Stores, they even got Paul McCartney doing a concert at their HQ.

gizajob•40m ago

Wow. Few more million in the bank for Macca.

irickt•55m ago

Seems to me that they are simple saying its not important:

"At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we celebrate how far we’ve come, we’re inspired by where we’ll go — together."

And, no, I don't think they left it to chance.

Also there's an art video to go with the art animation.

saintfire•1h ago

This webpage performs shockingly bad on my phone for a (basically) empty page with a video.

I guess it's like their phones. Got too old, slow 'er down.

jedberg•57m ago

All the roads around the Apple Spaceship were closed yesterday, and I was surprised I didn't see any news about announcements. Apparently they just closed the roads for their 50th birthday party?

davidczech•19m ago

Paul McCartney played inside the ring yesterday.

freehorse•57m ago

This is the link to the video for future reference when the homepage changes back (assuming the url to the video may stay)

https://www.apple.com/105/media/us/home/2026/84ec8a66-d69d-4...

yalogin•53m ago

That video is underwhelming to say the least, I expected to be able to click through and navigate each product and learn about data like number of units sold, what the impact was etc…

And in general expected more too

layer8•41m ago

At least they unexpectedly released iOS and iPadOS 18.7.7 today with a DarkSword fix for people who stayed on 18 to avoid Liquid Glass.

afandian•52m ago

I see people mentioning an animation? I see only a large apple logo and some words. What else are people seeing?

(Firefox on Mac OS. Also Safari on Mac OS)

lapcat•45m ago

You won't see it if Reduced Motion is enabled in Accessibility Settings.

afandian•42m ago

Thanks, that was it. Nice to see Apple respecting my UX wishes.

On my iPhone I see a 'REW' button which plays another video, but it doesn't show on my Mac.

layer8•43m ago

Click on the “<< REW” at the bottom. Though I haven’t tried if it works on Firefox.

afandian•41m ago

No such button on my machine. Even when I disable 'reduce motion' per my other comment.

(I did try on my iPhone and the REW button is present)

layer8•38m ago

The button links to: https://www.apple.com/105/media/us/home/2026/84ec8a66-d69d-4...

gordon_freeman•47m ago

If there is one company I'd say that has made a significant (positive) difference in my life, I'd say it is Apple.

jeffbee•30m ago

If I only had to pick one I'd probably go with Monsanto.

fragmede•23m ago

mojuba•28m ago

You are not alone.

15 years ago I was thinking about switching my career to a different industry altogether, just didn't know what it would be. One thing I knew was that I was so tired of building web sites and backends. Boring, repetitive, uninspiring.

Then a friend asked me to write a simple iPhone app. I had no idea what development for Apple platforms would be like...

Fast forward to 2026, I'm 57 now, still in tech, building apps for Apple platforms, still enjoying it very much.

gordon_freeman•18m ago

The durability of their products still surprises me. I still own and use iPhone 11 (still it is my first iPhone when I switched from Android). Still getting latest iOS updates and functioning very well and may last for 2 more years. What other phone could do this?

jondwillis•17m ago

I’ve had the exact opposite journey. Native apps, disillusioned and frustrated with the backwards tooling, moved on to more open platforms (web apps and backends)

01-_-•46m ago

I'd like to congratulate the company on the excellent products and services they've provided and the security they offer.

CodeWriter23•43m ago

No acknowledgment of the Apple ][ ಠ_ಠ

ChrisArchitect•38m ago

Associated Tim Cook letter (from a few weeks ago): https://www.apple.com/50-years-of-thinking-different/

fastaguy88•35m ago

Amusingly, 15 min ago, the animation did not work on my MacOS Safari (Sequoia), but it was visible on Chrome. Now (1600 UTC-4), it is animated on Safari.

armadsen•33m ago

The animation was visible on Safari when I viewed it very early this morning (10 hours ago), and again about 3 hours ago.

hexasquid•9m ago

Not exactly "heres to the crazy ones" anymore eh

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