What fight? OpenAI is getting nothing from Apple just like Bloomberg is not getting any money for me to read their article.

The article makes it sound like OpenAI is really entitled in this one. Also legal action is obviously going to be a strong signal of OpenAI's friendliness /s.

It sounds like Apple is re-learning the lesson that relying on a 3rd party can be a liability.

If I’m reading this correctly, OpenAI is upset because Apple hasn’t made their features visible enough yet.

Which seems like a bonkers reason to try and sue, and one which could backfire spectacularly on them, if Apple sends people into court to testify under oath that OpenAI’s features didn’t ship because they didn’t meet quality bars.

(Also, between this and the “please try Enterprise Codex, we’ll give you two months of free credits” announcement from a couple days ago, there’s a real whiff of desperation coming from OpenAI lately. They must really be feeling the heat from Anthropic)

This closes a very painful chapter for Apple.

The reactive rather than proactive strategy circa 23-24 is now telling. The market/tech zeitgeist forced their hand into producing the flop Apple Intelligence and partnership with OpenAI. Their leaders were caught sleeping at the wheel, particularly ineffective was John Gianneadrea (who was subsequently forced out).

In addition, they have lost talent in consumer devices to OpenAI, though it remains to be seen whether they themselves can produce something better than Humane (also ex-Apple folks)

No doubt Apple is working on something in the background, and there are sparks of hope for them in the ML community with Local LLMs on Apple Silicon.

I keep hoping that Apple is going to pull out some sort of local LLM you run on your larger/more capable Mac hardware and then has a slick interface for control from your iPhone and iPad. I think/hope they've realized that using ChatGPT to create slop content isn't really the best use of AI, nor is it what Apple users actually care about.