> Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is.
The "high quality ones" that have their own R&D and manufacturing, are very expensive and out of reach for a lot of people.
So when your reputation is big you can slack on the product. Or is that naive? Is it the natural progression for all products?
Like in that movie Brasil. The food is awful but the illustration of the food is wonderful.
They mentioned Eye Wear is next, I think the author can guess where that is going. No reason to doubt the same will happen to that industry too.
And that's the rub. PE is all about short term ROI at any price. Their business model doesn't take product superiority or brand loyalty into account. If a widget can be made cheaper, you do it, damn the collateral damage.
Buy cheap and if you use it enough that it breaks, buy expensive the second time.
So market fit is driving both worse and better products at the same time. Cheap DIYers like me are buying the cheapest stuff we can find, and complaining that it's as cheap as its price. My neighbor the contractor buys the expensive stuff and finds that the quality at least somewhat reflects that.
Worse on purpose is my fault, because I'm the guy who bought a cheap Ryobi saw, instead of none at all. Plane flights are worse because I'm the guy who buys the cheapest ticket and tolerates the resulting discomforts, instead of staying home. You can see that through the lens of greed and exploitation, or as just a market evolving to supply consumer demand.
What if I'm a professional who needs to use Milwuake/American Airlines if I plan to get my work done?
These feel like choices in the same way you can choose to pay your extortion fee to the mob or choose to pay your taxes.
Buying a professional tool with tens of thousands of hours of potential runtime and 1000lb+ of torque is wasteful.
A Ryobi tool will realistically last for the many decades you need it for and do everything you ask of it.
Lower price points doesn't just mean something is junk. It can also be engineering efficiency.
> This isn't a tools story.
> The names change. The industries change. The strategy doesn’t.
The pattern
This isn't an insightful blog.
The names change. The topics change. The slop doesn’t.
Interchangeable batteries got really good and made every set of tools a platform. More importantly, there are only a handful of sources to get batteries from. For all these companies to differentiate and compete they needed to insert their products into wide lines of platforms.
How can we convince business owners to take this path? It seems in a future everything will be owned by a few megacorps and crappyfied.
zulux•37m ago
Shout out to TTI for keeping Ryobi cheap, cheerful, and a good value. Not my cup of tea, but their stuff is reasonably fine for the price.
hyperbovine•24m ago
zdragnar•3m ago
deadbabe•17m ago
wojciii•5m ago
happytoexplain•3m ago
Anyway, I'm glad to see an article claiming that Makita has still resisted enshittification.