what is it? I've checked the link and some other ones on this website and I still can't really tell what it is, what it does, and how do I use it. Lot's of product (?) names, concepts, but very little straightforward or organized information for people who are completely new to it.

They try so hard to be quirky and smart that I can't tell what they're talking about. What is this about?

These guys need a writer / editor in their team.