I can imagine loopholes to this... nothing stops facebook/google from buying this data from companies not in Massachusetts? and facebook/google don't have to give advertisers the location information but can still use that information when determining the advertisement to return, right? In theory the big silicon valley "targets" of this bill don't actually have a huge incentive to give this data away, do they? They just need to be able to read/access it, which I don't think this law stops? Assuming the data broker is not doing business in Massachusetts itself
It'll have reach because MA has a long-arm statute and there's a rich history of applying that statute in the context of Chapter 93.
It'll have teeth but probably not to the effect that you hope.
This statute was written such that only the Attorney General can bring action; see Section 10(b). This diverges from a long history in the Commonwealth of allowing private individuals to bring civil suits for most types of Chapter 93 violations.
As a result, I anticipate that the most impactful change will be in the quantity and frequency of political donations to Mass AG candidates (and in the case of contested primaries their aligned block of candidates up and down ticket).
Consumer protection laws should always provide for a private cause of action. Otherwise they just function as a mechanism for legalized corruption.
even if its only retained until buffer refresh, its still given away.
if its read frombuffer space and transformed into a persistent structure, its a gift that indefinately keeps giving.
mc32•59m ago
yndoendo•51m ago
There is no fine nor imprisonment for failing to follow the law.