> Within a few years, someone will build a company worth a billion dollars alone. One equity holder. No real payroll. A single person at the center of work that used to take a few hundred people

Does Mojang (Minecraft) count? Because if so, the first solo founder unicorn was made almost two decades ago.

> If that load can be carried by software instead of by the founder’s inbox and memory, then the ceiling on how many external relationships one person can command rises by an order of magnitude. And that’s the variable Coase’s boundary actually turns on for a would-be solo operator. The market got cheap years ago. What was missing was a coordinator who didn’t run out of attention.

I literally cannot believe you can get to a billion dollar valuation without at least a small sales team. AI cannot do that no matter how much you coordinate and your customers will not talk contract details with a bot.

And yes ofc Sam Altman (dude who sells tokens) thinks people should form solo companies that literally runs on the tokens he and his friends sell. That is not a tell or a signal as this article makes it out to be.

Yeah sure AI can optimize work but this ignores basic realities of running a business of that size.

> The easy story, and the fact that kills it

Claude fingerprints are becoming easier to detect

> An old fish swims past two younger ones and nods. “Morning, boys. How’s the water?” The two swim on, and after a while one of them looks at the other and asks, “What the hell is water?”

We live in an invisible substance called air but we still know what it is

> The first solo-founder unicorn isn’t built by a genius doing the work of three hundred people. It’s built by one person sitting at the center of a coordination layer that does the work the three hundred people mostly used to do... What’s new is AI that scales a single person’s coordination capacity, attacking exactly the cost the gig economy couldn’t.

Two problems with that:

1. AI isn't free, and how cost-effective it is remains to be seen.

2. AI can't currently really do the full work of one person, let alone three hundred [1]. When it is able to do the work of three hundred people, the very structure of the economy is likely to change so much that any transfer of details from the existing economy to that imagined one may well be irrelevant. In other words, at the point AI is able to do something so transformative, it's unreasonable to think that the structure of one company will be revolutionised without everything around it also being revolutionised.

[1]: So much of the old grunt work in the knowledge economy is already automated (typing, copying, posting letters), and so three hundred people are probably doing some non-trivial work already, and replacing them means AI with much better capabilities than we have today.