They have (massively) outperformed it in 2025 though.
The reason why 2026 specifically is interesting is because it wasn't until late December of last year that AI models started to demonstrate particularly interesting capabilities, while we finally got IPO announcements for OpenAI and Anthropic. Assuming that the market works at all, it should be pricing in these events.
Also the ~4% drop is really not a big swing for earnings. This looks like a non story
If there is a huge demand for shipping goods internationally, investing in ships and planes isn't burning money.
There is massive demand for compute in the world right now, Google is investing in that area. That's a good thing.
No return? Annual earnings have kept increasing at 20-40% for the last 4 years.
Plus there's this:
https://www.theregister.com/paas-and-iaas/2026/07/22/google-...
> Google Cloud is killing it
> It's Alphabet's fastest-growing business and now makes up more than a fifth of the juggernaut's revenue and operating profit
https://x.com/MaxAnderson/status/2080229375773941871 https://xcancel.com/MaxAnderson/status/2080229375773941871 --- As someone who has personally spent $500k / mo+ on Google Ads for years, I can tell you with certainty:
This revenue growth in Search is artificial & extremely unhealthy for Google’s business long term
Search volumes are declining as legacy search is being increasingly cannibalized by non-monetized LLM queries
Google’s response?
Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics. I.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly did not approve Google to charge them for
A few examples to illustrate:
For all of its history until recently, Google operated on a 2nd price auction model
I.e. if you bid $5 CPC and the next highest bidder bids $1 CPC, Google charged you $1.01 for the click (one penny more than the 2nd highest bidder) rather than the $5 you bid
This was a genius move by Google early on as it incentivizes advertisers to input their true maximum willingness to pay rather than trying to play the game of bidding low and constantly adjusting to try to stay just ahead of the next highest bidder while still not paying too much
However recently, Google silently deprecated the 2nd price auction and began charging advertisers as much as their bid and budget caps allow, regardless of what anyone else is bidding
It’s a short-sighted cash grab at the expense of the long term health of the advertiser ecosystem
Making thing worse, Google also recently nerfed keyword targeting precision
Google previously had precise keyword targeting settings that allowed advertisers pick individual search phrases to bid on, defined down to the character w/ exact match or phrase match targeting
This was one of the core features that made search advertising magic, enabling advertisers to run extremely precise campaigns based on exactly what their target customer typed
But now, even if you bid on a specific term or phrase using the strictest exact -match targeting settings, Google will show your ad across 1000’s of unrelated keywords, labeling them as as “exact match (close variant)”
The definition of “close variant” means whatever they want it to and changes constantly. The result is advertisers get billed for clicks that are totally irrelevant to their business and that their targeting settings explicitly forbid Google from targeting. Google does it anyway and there’s no ability to turn this off
So now exact match is broad match, and broad match is just meaningless spam
This is all very bad for advertisers, but for Google, it allows them to show your ad and bill you for clicks across 1000x more searches that were previously going unmonetized (mainly because they’re garbage queries no one wants)
This is how you grow revenue atop declining search volumes
Lastly, and perhaps most egregiously, Google quietly stopped respecting budget caps by a factor of 2x. For example campaigns we’ve been running for years with $1000 daily budget caps suddenly began spending $2000+ per day
And the extra spend is entirely on the garbage keywords Google arbitrarily throws in as “exact match (close variants)” which have no value to our business, but can’t be turned off
Google offers no refunds nor any recourse for overspend or spend on keywords you explicitly did not target
These are not the actions of a healthy business. These are the actions of company whose core business is in decline but desperately needs to pump quarterly earnings so Wall Street will continue to fund insane capex while hopefully looking through their rapidly deteriorating negative free cash flow
Google operated a benevolent monopoly for the better part of 25 yrs
Meaning the value Google captured from Search was but a small fraction of the value it created, and that spread produced a potential energy that justified expectations of high earnings growth far, far into the future
This is now no longer the case
At the alter of AI capex, Google is sacrificing the golden goose
It seems a mistake to make unprecedentedly large capital expenditures, in a very very crowded space, without much evidence of a moat. Presumably people thought the moat would be singularity-like self-improvement of AI, but the singularity is merely a religious concept, and nobody should take religious myth as fact, it's merely narrative for orientation and inspiration.
There's a big difference between Google spending tens of billions on AI infrastructure and what Oracle is doing. Oracle is spending to get on a bandwagon. Google is transforming their business, so far seemingly correctly. If AI flops big-time, Google will be left with some stranded assets, but it won't be existential the way it would be to Oracle.
Customers can switch (although we can argue the speed and pain of doing so), and the speed at which they do will be a function of cost efficiency and demonstrable value (imho). A recent example of this is Broadcom and VMware [1], for example. When motivated, it can be done. If there is no objective, measured value being delivered, the spend will be cut. If the value delivered is measured, it will be enabled at a lower cost through cost optimization measures (ie self hosting).
This is all to say: there is no moat, the revenue of inference providers is volatile and not assured in any measure. Caveat emptor.
[1] https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...
Completely false.
AI and AI related revenues are growing exponentially.
Or are you just adding nonsense about "yeah but yeah but no value"?
If AI-related expenses are also growing exponentially, and they are growing exponentially faster, it doesn't matter that revenue is growing exponentially.
The AI funding has also now absolutely baked in exponential growth of expenses, because that's how debt works. A slow exponential, hopefully, but an exponential none-the-less.
Something Hacker News needs to be periodically reminded of is that we are the field getting the most out of AI, and it's not even close. That's great for us. But the stocks aren't priced for "a pretty nice coding tool". They're priced for every field in the world getting even more value out of this than our field is getting now. That is, frankly, not happening anywhere near fast enough for the spending and stock valuations. When you don't have all the engineering guardrails that are present in software engineering [1], suddenly the AI is, ahem, exponentially less useful.
As I say in that post, watch your AI actually doing something, even the frontier models. Watch the thinking traces. Watch how many times they bang into a guardrail of some sort; a failing test, a failing compile, a linter failure, a bash script that doesn't work, all those things. How much value would you get out of an AI coding assistant if the first time it banged into a guard rail it was done and you had to stop using it for that task? How much value would you get out of an AI coding assistant if instead it silently failed and just proceeded forward with errors that you lack the infrastructure to easily detect? In the first case, it would be fairly modest, almost certainly not worth the money, and in the second, it would be worth paying to not use.
Even in our field, while the rate of code output has increased substantially, the rate of value generation increase has been quite a bit more modest. I have observed, and heard from a number of other places, that while my own output has increased somewhat we still generally can't plan on being able to work with other teams at much faster a rate than we used to.
There's a viable business here but I can't see how all these companies expect to be returning all this revenue in any financially sensible period of time. They're all spending like if only they spend enough they can own about %900 of the market in three years. They can't all do that, even accounting for "AI makes the market bigger".
And they're wildly vulnerable to some new solution coming out that obsoletes all this spending, like an ASIC that starts running a popular model directly (especially if model capabilities plateau), meaning that all this nVidia GPU spending is so much dead silicon. Or someone comes out with a much more efficient way to train models. There has to be some insight we're missing; humans do not learn what they do by having the entire contents of the Internet poured through their head hundreds of times over. We are far more efficient with our training data. What if someone works out a solution to that and we don't need to spend billions on GPUs but only millions? The whole spending proposition could collapse overnight and the companies that suddenly have three orders of magnitude too much hardware and the debt to match would be up a creek without a paddle.
[1]: https://jerf.org/iri/post/2026/programming_is_engineering/
Please try and provide one for such strong claims.
(The claim felt so wild I wanted to check, and indeed, the private Google Cloud for the $125bn Australian pension fund was accidentally deleted by a provisioning misconfiguration. Any others?)
There's a lot of "We fired a lot of people because we're sheep and now we're having to hire some of them back" stories. And a lot of "A few engineers are doing a lot more, but we're not quite sure how to turn that into actual money" stories. And even more "We told everyone to tokenmaxx, and they did, and then we realised it was costing too much, so we stopped," stories.
But there really hasn't been a deluge of "AI has cut costs and increased profits while also improving quality" stories.
There has been a small outbreak of vibe-startups offering fairly generic services - mostly marketing and adjacent - who are doing okay, possibly.
But established tech? Doubt.
The point is, is anyone getting any value from it?
No, you're right, no one is getting any value from it.
LLM conversations online are so weird. Whenever I read things like this it’s like I’m living in a different world than the other person.
GPT4 was almost useless compared to what we have available today.
Opus 4.6 and 4.8 are basically indistinguishable from Fable and Sonnet 5. 4.7 was a hot mess. The guardrails on 4.8 and 5.0 make them worse than 4.6 for many tasks. So, even if Fable is theoretically better, refusals/downgrades make it a worse product in practice. Who cares if it outperforms on 1-2% of real world tasks if 5-10% of tasks are blocked?
I’d bet most people could be downgraded to a 12 month old frontier model, and not notice for a week or so.
Anthropic’s big problem is that open weight models are 0-6 months behind. So, their product is commoditized and margins are never going to be good.
You'd think if there had been that many dramatic improvements I'd have to babysit an LLM less frequently.
What are you referring to here?
Think of it as the difference between the waiter describing dishes with ingredients you don't really understand (or maybe even taste) vs presenting the bill for the meal.
For example, Apple the year before the iPhone got launched isn’t an attractive investment. They’re a one hit wonder with the iPod saving them from bankruptcy and the market has been fully saturated. The year the iPhone gets released their balanced sheet hasn’t really changed.
paxys•47m ago
toomuchtodo•44m ago
https://www.youtube.com/watch?v=gUkbdjetlY8
mynameisjonny_•44m ago
I'm not sure how to square this with the dramatic improvement in LLM capabilities in the last 8-9 months. If anything, it makes the earlier investments look prescient?
ForHackernews•42m ago
https://github.com/microsoft/BitNet
InsideOutSanta•41m ago
skybrian•10m ago
InsideOutSanta•41m ago
erwald•37m ago
toomuchtodo•35m ago
As an analogy, Uber could crank up rates after the VC growth play was over to stoke revenue and profits because they have a duopoly with Lyft. LLM consumers can switch to Kimi models fairly trivially today, and whatever the frontier open model landscape looks like later. Model training and development is expensive, self hosted inference on open models not so much.
https://www.wheresyoured.at/the-openai-bubble/ has the math.
(a component of my work is currently building scaffolding so our organization can swap out commercial inference providers for on prem inference infra to derisk against the eventual rug pull when the math gets icky for LLM providers, while consuming as much subsidized tokens as we can until then, when it makes sense to use tokens for work)
lenerdenator•21m ago
Can you install a near-SOTA model on a cluster in a data center? Of course. Compliance and operations are the sticking points. I work in healthcare IT, and it's amazing how tight the data compliance requirements are. I can't have someone in Canada look at prod data. If we told hospitals that we were handing off PHI/PII to Chinese models, they'd end our relationship due to the long history China has of hacking Western networks and computers. They don't care how open and cheap things are.
Then, you have to keep up-to-date on the latest technology and right-size things in a very fluid market. If you sign a contract for hosting the model on a data center that's running what the SOTA is now in hardware, and someone comes through with a data center hardware or software product that makes that data center contract a disadvantage (maybe it's too expensive and the other party won't budge on the price), you might have to factor that into your offering's price, and that could put you at a disadvantage in your marketplace.
Google, MS, etc. all want to leverage the cloud model to make this be less of an issue for you, for a price. They have the ability to update you with the SOTA stuff in the data centers, because they're the ones driving that SOTA. They can say they host in the US and develop most of their stuff in the US.
Will that be enough of a moat?
Probably not for the levels of spending that are happening now, but over the long term, probably.
grey-area•39m ago
throwaway27448•37m ago
budsniffer952•27m ago
At what point? This technology is brand new. Did you think we were going to double productivity in 3 years?
Capacity is being built. It's hard to build data centres, there are no chips, there is no memory, it's hard to get talent, we don't have the energy to power the facilities.
No one knows where this is going. We are scratching the surface. There is an absolute boom happening, and yet every day I have log onto Hacker News and read this nonsense about everything falling apart. Are we living in the same universe??? So-called "technologists" saying, "meh, it's not that cool". Okay.
Guess what? You're not Michael Burry. Nobody cares or will care that you "called it". Look around this place: you aren't even slightly contrarian.
TheOtherHobbes•14m ago
There used to be a thing where successful tech companies were profitable right out of the gate, and very successful companies doubled those profits for years, and companies who bought and used the tech could point to clear, actioned, benefits and cost savings.
Now it's all "This will be really, really profitable one day, probably, if the omens align and we can deal with all of the problems."
vrganj•36m ago
Sure, things got better. But I'd call it iterative more than revolutionary. I still wouldn't trust any of the models to do anything meaningful unattended. They all still do dumb shit all the time.
Plus, even if they were genuinely dramatically better, the businesses sure as hell aren't. They're burning money left and right, they have no moat, Chinese open models are basically equivalent these days. What's the path to profitability, or hell, break-even? How do you envision this being anything but a giant money pit?
budsniffer952•31m ago
Nobody cares about your personal hangups about AI. Tons of people are building with it.
dgellow•28m ago
budsniffer952•23m ago
Yes.
>So far there is no signs it is the case
How could you possibly know this?
weakfish•9m ago
finnthehuman•17m ago
A good tech demo doesn’t matter to the business if the products don’t become profitable at the scale the investment chased.
dgellow•42m ago
hahahaa•41m ago
rkozik1989•35m ago
spiderfarmer•41m ago
vrganj•39m ago
Say you had some money in cash rn, what should one do? Wait for a crash and buy stuff up cheap? Put it in some safe category?
This stuff is stressing me out and I do believe it's gonna come crashing down sooner or later, but I don't know enough about investments to know how to best come out unscathed.
bognition•34m ago
Build a rainy day fund. Determine how much cash you will need if you are out of a job and how long you think that will last, allocate some portion of that amount into low risk bonds. Russ way if you need cash you aren’t selling investments at a big loss.
If you have enough liquidity put some in real estate as a forced savings vehicle as it’s harder to liquidate than stocks. Then just sit out any coming storm.
vrganj•32m ago
If we assume this takes down the US economy and bonds, what then? International bonds/stocks? Won't those also be too entangled? Precious metals?
Aurornis•26m ago
Other than Oracle’s questionable spending spree, these big tech companies are still in very good financial positions. The enormous R&D and infrastructure spends are just feeling unusual to investors who got comparable with the unusually high margins and low costs for SaaS companies. Now they have to put a lot of that money back into the business like more normal companies.
epolanski•3m ago
miltonlost•25m ago
saberience•19m ago
I see everyone around me doing way more work, of way more depth, than they ever did before using AI models. I see my company and friends of mine all paying large sums of money to Anthropic, Google, OpenAI to use AI models, and do more work than we did before.
So Google is investing in infrastructure which is HIGHLY in demand, there is much more demand than supply, and then they are making money from this infrastructure...
That's a good thing for Google, and as an investor in Google, I am glad they are making these investments.
ignoramous•15m ago
Don't think that day is far when "software people" are paid as if they were taxi drivers.