The entire point of the iPhone Upgrade Program was to make it painless to swap to the newest iPhone every year. Without that, there's no value proposition.
[1] https://www.ifixit.com/News/94386/the-truth-about-apples-fre...
Pay $32/mo (so $770 total) to use an iPhone for two years and then give it back to Apple.
This is truly the most dystopian timeline.
> While our customers have loved the iPhone Upgrade Program, we’re always looking for ways to give them more flexibility, better value, and a more seamless experience.
If I were malicious dictator for life, there would be a special section in my gulags for the people who write copy that entails telling customers it's raining while pissing on them.
Why? Leasing has always been an option that some people and businesses prefer, depending on the circumstances. It’s commonly done with cars. In business situations leasing can be very common because it works well with your cash flow and doesn’t require taking more debt on your books.
You can buy out the item at the end of the lease term. Some people like this optionality because they get to defer the purchase decision into the future and benefit from any new information, like whether or not a new iPhone is worth upgrading to or how the battery is holding up.
They’re discontinuing this and replacing it with Apple Upgrade, which is structured as a lease. Apple owns the device and you make payments. You either return the device or buy it out at the end.
The distinction probably doesn’t matter much to the typical consumer, other than the final price differences. Some people have an emotional attachment to knowing they own the phone instead of leasing it (I’m emotionally attached to this position, however illogical) but in the end it comes down to having a device in your hand for a monthly payment.
Instead of automatically owning the device after making all payments, you can choose return/upgrade/buy it at the end of the lease. The new program is backed by Klarna instead of Citizens Bank, uses a soft credit check, and no longer includes AppleCare+ by default.
The fact that the page is not particularly clear about any of this should tell you everything you need to know about this change.
Looks like a recession indicator to me.
I know a lot of people use postpaid, but I can't understand why. I'd challenge anyone to justify that decision, given that the phone "deals" are rarely even much of a subsidy as opposed to a financing scheme that acts as a contract, and the plans cost about triple what I pay every month, for fewer features and equivalent at best priority and speeds.
[1] https://9to5mac.com/2023/06/15/apple-card-financing-sim-free...
> Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.
Because there are a very non-zero number of people who don't understand how mobile data versus 802.11 works and pay however much is necessary for the number of GBs that they and their family use to scroll Instagram or watch Disney+ on the couch. I pay $30 for 10GB of data per month and never run out because I download songs and podcasts while at home. Families across America pay for hundreds of GB a month because their kids don't activate Wi-Fi on their iPhone. See all of the viral videos of parents and kids screeching at each other and breaking devices when data caps are popped instead of just solving the problem with quotas or settings.
Carriers certainly aren't incentivized to educate consumers better since they'd rather milk them for hundreds of dollars a month because they "have a large family and need a lot of data". Home broadband marketing is even worse - why a family of four "needs" 500 Mbps down is absolutely beyond me.
https://www.apple.com/shop/apple-upgrade
It looks like this leasing program is just moving into a more generic/Apple-wide offering... not sure if the fine print changes.
[edit: from the comments, it sounds like the difference is it was previously 0% interest financing and no longer is]
Why would I tie up $1,200 upfront in a device that’s going to be obsolete in a couple of years when I can spread the cost over time, preserve cash flow, and (if it’s a legitimate business expense) deduct the lease payments?
Keeping $1,200 in my business earning a return is often worth more than prepaying for a depreciating asset.
People happily lease $80,000 vehicles for exactly these reasons. Applying the same logic to a $1,200 phone isn’t irrational, just the same financing decision at a much smaller scale.
There's no interest, no fees. The total lease price (if you buy out at the end) is the same as the retail price. There's no downside to it at all.
If you are someone who upgrades annually, you're now paying ~$599 split over 12 payments vs. ~$1199 up front and either trading in or trying to sell your last gen privately. It works out to about even on a trade-in->upgrade every year cycle, only you don't have to fork over the $600 up front.
If I am reading the FAQ here properly: https://www.apple.com/shop/apple-upgrade.
> If you decide to buy the device, the purchase option fee is the list price minus any lease payments you’ve made minus any remaining discounts or trade-in credit. (excluding tax and any damage fees).
Lets look at a couple examples:
iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
The cheapest 16" MBP would be 2,999 to buy (3186.44 with tax) or $57.99 for 36 months (or 80.99 for 24 months). 2087.64 or 1943.76. So around ~1k to buy it at the end.
It looks like you can keep making payments for 6 months to lower the buyout price a little bit.
So worst case scenario this is a 3 and a half year interest free loan with a higher payment at the end.
Seems not terrible? As long as you treat it as a loan and not a lease you can end at any point it seems fine and nothing really shady about it. You still have the option to own the device for the original cost.
Other than the loss of the iPhone upgrade program and the yearly upgrades, am I missing something here? I guess the biggest thing is you likely can't just pay it off and be done with it if you had the money.
> a psychological component here for you to feel obliged to upgrade at the end of the 2 or 3 year term
It's pretty genius.
If you ask me, the clever part is that, in an ideal fantasy world, these could be general purpose computers, which theoretically should be able to run any reasonable software, for as long as the hardware lasts, which these days could be 20 years.
But instead of that, this sets/extends/normalizes a paradigm of:
- "always be upgrading" (HW and SW)
- in other words, always being a repeat customer every 2 years (spreads to monthly)
- in other words, owning nothing and using what is granted by the HW and SW powers that be
I get that this is the practical reality of maintaining the best HW and SW possible (Apple).
I get that the customer has options. And that numbers-wise, the math seems totally fair. I mean, it works for cars.
But becoming a 10x customer is the "genius" that this helps enable.
In other words, people who can't afford computers (can't just buy it and keep it when it's time to upgrade every 2 years) can afford them with this. Or at least be eased into affording them -- since otherwise they'd have to sell the old one for market value, and that has a significant instantiating friction to it. This deletes the need of "finding a buyer and having a good sale" every 2 years.
Apple becomes the automatic fair-price buyer ever 2 years (or rather eliminates that need, they just take the HW back).
This smartly (for Apple) could also ELIMINATE/REDUCE STOCK IN THE MARKET of 2 year old equipment, too. Less used availability at fair prices = more people buying/leasing new.
But the underlined thing is buying new computers 10x as often as "theoretically needed", all because they can't afford it to begin with, IMO.
(Since it's not buying, but leasing, then the nice thing is always having a late-model machine. But that's being normalized, and really shouldn't be necessary: computers are GOOD now.)
https://9to5mac.com/2026/07/21/ios-27-code-suggests-apple-co...
It will be curious to see if the first Klarna defaults will start triggering a future Restricted Mode on the phone and the parts get blacklisted from re-use.
I assume certain apps will get an entitlement from Apple to enable/disable this on the device.
Unless you are happy with Apple or Google literally owning your phone and everything in it, the solution is to buy a Pixel, with cash, unlock the bootloader, and flash GrapheneOS.
Especially if you're someone who upgrades every year. 12 month option on a 17PM works out to ~$599 for the year vs. $1199 each year. $599 is roughly what you'd pay for each years new model assuming you trade in your previous gen each time, so at worst it's even with what an annual upgrader was paying already, at best you might make out a little better (assuming you are just doing trade-ins and not private sale).
There's no interest or fees, and you get to buy it out at the end if you want to own it, and the lease price is the same as the retail price, I see no downside.
The iUP was better about giving the choice to just buy it out at the end. This one is more rigid:
>Terminating your Apple Upgrade Lease: Closing your lease and returning your device terminates your lease. You may incur substantial fees if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month periods. If you take no action at the end of your extension period, you will be charged the purchase fee under your lease. You will not own your device at the end of your lease, unless you pay the purchase fee. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.
Partnering with Klarna explains it quite a bit. They make money on penalties. This new plan has all sorts of sticks it will beat you with if you stray off the path, so it's perfect for them.
At the end of your device lease term, you have an option to buy out your leased device. With the buy out cost being equal to the device sticker price minus the amount you had already paid on your lease.
This seems pretty fair to me tbh.
On the one hand that gives users an option.
On the other hand, that is a way to hide a price increase. Also, those doing this are almost obliged to take AppleCare, as (https://www.apple.com/shop/apple-upgrade):
“What do I do if my device gets lost or is stolen?
If you have AppleCare+ Theft and Loss for your iPhone, iPad, or Apple Watch, you can file a claim at mysupport.apple.com/theftandloss.
If you don't have AppleCare+ Theft and Loss coverage and your device is stolen or lost, you'll need to close out your lease by paying the early termination fee or choose to pay the purchase option fee (plus any applicable taxes and fees). You can do that at an Apple Store, or through the Klarna app. You can then start a new lease with Apple Upgrade, finance with Apple, or buy your next device with a one-time payment.
You will continue to be charged your monthly lease payments until you either pay the early termination fee or purchase option fee. If you take no action, Klarna will continue to charge you your monthly lease payment through the extension period, and you will be charged the purchase option fee through Klarna.”
I subscribe to /r/NoContract/ so I have a pretty good idea what's out there.
Visible+ is a comparable pre-paid plan, it's $29/mo but that's a teaser rate and to keep it past one year, you'd have to port out and port back in for whatever deal they have in one year. The normal price is $35/mo, so I'm beating that. (Visible would also mean managing 4 separate accounts since they have no multi-line plans.)
Total Wireless is a bit cheaper ($26/mo) but I keep reading terrifying customer service issues with them including most recently losing number during the porting process.
Aside, I briefly used US Mobile earlier this year to port a VoIP line from Anveo to Google Voice. Their customer service is exceptional. Would recommend them heartily for pre-paid service. But they don't currently beat what I'm getting from Verizon post-paid. I'd consider them if I can't keep my loyalty discounts next year.
Is a 3 year upgrade cycle for a MacBook Pro unreasonable? Would you get a lower spec machine since you were not trying to maximize the life of the machine? I know I always tend to overspec my machine to keep it for as long as possible.
My M3 MBP with 36GB of ram (looks like it was about 2500 3 years ago) would get me $945 in trade in credit. May be able to get more on eBay but I can't argue with just doing trade in is easier. A bit less than I would "save" by just upgrading at the end of the lease and this already is not the base model so the number does shift.
Especially when I look at the payment options right now I could finance that MBP about $250 on my Apple Card for 12 months no interest, or $57.99 for 36 months. and then I get a new one.
Would probably depend on what it is I was doing with the machine, am I doing tasks that would actually benefit from better and better machines like video editing and similar tasks or am I just using my computer fairly basic in a way that even an M1 machine still handles just fine.
OrangeDelonge•51m ago
xp84•45m ago
meatmanek•29m ago
Even if you are upgrading every single year, it works out roughly the same to just buy every phone outright and then trade in last year's model -- you typically get ~half your purchase price back as trade-in value after a year anyway.