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BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

https://www.theautopian.com/bmw-is-showing-commercials-on-their-cars-dash-screens-and-they-want-you-to-think-its-a-treat/
59•CharlesW•3h ago

Comments

pfdietz•3h ago
Yet another reason not to buy a BMW.
raverbashing•3h ago
Wow amazing

I would drive straight back to the dealership and return it

grg0•45m ago
With or without the trunk loaded with gas cans?
WalterGR•2h ago
13 hours ago: "BMW Spider-Man in-car advertising" (consumerrights.wiki)

211 points | 148 comments

root-parent•2h ago
I am a good bot: https://news.ycombinator.com/item?id=49130756
WalterGR•1h ago
Ha! Thanks.
dessimus•2h ago
BMW: The Ultimate Advertising Machine
sixtyj•30m ago
Bayerische Mobile Werbung :)
m4rtink•10m ago
LOL
PeterStuer•2h ago
I have seen the bar at the top appear with "BMW has a surprise for you" or something, but I always use Android Auto which starts a second later so I have never seen what this was. Still unacceptable.
egberts1•1h ago
Where's my sledgehammer?
voakbasda•1h ago
What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.
immawizard•51m ago
It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...
vineyardmike•41m ago
Goodwill is supposedly €1.504B.
bequanna•22m ago
Beyond Gen X, does anyone younger consider BMW a luxury brand?
theturtletalks•1h ago
Every car given enough time will have ads. Just like every proprietary software will become enshittified. It should be obvious by now that the stock ticker must go up and to do that you have to squeeze your customers. And if they have already bought the car, they have no recourse.

The only solution I see is open-source but for cars, that’s a long ways out.

cogogo•20m ago
I have always been worried about self driving cars (even privately owned) being ad platforms. Guess we are getting there faster! Slate auto is not open source but at least they have no screens and I believe no driver tracking.
tjpnz•56m ago
Adblockers for cars?
epolanski•51m ago
I have been recently looking at new cars in Europe and there is s massive difference in quality at all price tiers between Chinese and non Chinese cars.

Mind you, Chinese cars are often assembled in Europe and have to comply with all the safety laws etc, but at any price tier it feels you're getting a car that is 10k+ more expensive than it is.

And that's despite EU putting (non sense) sanctions on Chinese cars and components.

If Chinese were free to compete square and fair they would've long swallowed the European industry.

Like look at Volkswagen and what you get at 40k. A non base Golf, maybe?

It also grinds my nerves that European cars are less expensive anywhere but in Europe.

You go to US and they are like 15/20% less expensive.

kasey_junk•39m ago
The argument (which has its own pros and cons) is that the Chinese vendors are not competing fair and square.

The governmental/industrial coordination in China is quite literally un comparable to Western style industries so the western governments feel they have to protect their local industries.

This definitely hurts consumers in the short term, so the whole argument is about long term impacts.

orwin•38m ago
Chinese cars built in Europe are not taxed/sanctioned.

I think the base golf is around 30k.

(Renault, fiat and Citroen are better priced than German cars if you don't mind staying in the low-end. You still have park assist, Google/Apple carplay and they are still good on the road, but they feel less luxurious.)

microtonal•11m ago
Like look at Volkswagen and what you get at 40k. A non base Golf, maybe?

If I recalled correctly, we got a higher-specced Id.3 for around that price (yes new). It's a great car.

But I am grumpy now, because they added Play Integrity (strong) to their app (which is handy for monitoring charging, etc.) and now I cannot run it on GrapheneOS. They also cut API access for Home Assistant users. I think we are probably an invisible blip on the radar, but our next car probably won't be VW.

xvxvx•51m ago
It’s a slow burn but I feel Europe is heading in a direction where vehicles will play a safety video every time you start up a vehicle, similar to what plays on airlines. Imagine a 3 minute video on rules of the road with no skip function and you have to click ‘agree’ before you can drive. Then you have cameras tracking your eyes, speed etc. They’ll automate license suspensions based on driving style. Maybe you’ll need to scan you license and/or face when the car starts too.

They won’t even be doing this to push people to use public transport. It’s just regular enshittification by big brother.

4748585858•48m ago
Did you know we have free healthcare if you wait three months tho
microtonal•9m ago
You made an account just to troll about European healthcare?

(I never wait three month though. If I call my GP, I have an appointment today or tomorrow. Same with our dentist, etc.)

joe463369•26m ago
That's just something you've imagined, then got annoyed about.
pllbnk•18m ago
They have to show this full-screen banner about driving safely with the buttons to turn it off disabled for a few seconds. It's annoying. I want to turn it off but I can't so I start driving and I am forced to look at the screen until the button to turn it off gets enabled. That's very unsafe. Have I read the text that's written there during 4 years I drive the car? Never.
mathgeek•46m ago
The great irony of seeing ads in an article about how there is some arbitrary line between “you tracked me for no cost” and “I paid tens of thousands of dollars for this car” when it comes to where ads are no longer acceptable.
SoftTalker•31m ago
At least in the USA, a new BMW is a high-end car. Not a supercar, but beyond the reach of most of the car-buying public. I'm surprised that the generally quite wealthy owners of those cars would tolerate that.
altairprime•20m ago
It suggests that BMW must be in dire financial straits somehow, and I’ve been trying to decide why. Current theory is that it’s part ‘BMW needs to prop up their share price with a steroid injection of ads into their growth in growth of profit curve’, and part ‘BMW lost the evaporating upper middle class segment and is on the verge of collapse’

It’s such a look of desperation to add advertisements when they didn’t start out as a carnival-barker brand that it’s hard to continue trusting their vehicle manufacturing. Look at how poorly they rank in reliability perception relative to Jaguar and Subaru — and only two steps away from ‘We’re selling your radio data to stay afloat’ GM, too?! https://www.bmwblog.com/2025/06/29/2025-jd-power-initial-qua...

Ugh. I may not personally like their cars but I still hate to see it when notable brands swan-dive into the rocks rather than just wind down gracefully. Hopefully Toyota handles this better, given they’re facing - financial crisis of their own:

> Sato has claimed Toyota is in a “battle for survival” against Chinese automakers. Going forward, the company will have to loosen its infamously strict quality standards to cut costs and increase output.

bix6•17m ago
Wow $50k for a base 3 series now? That feels like a rip off. Especially if you're getting ads!
strix_varius•17m ago
Are they "tolerating" it? They literally have no choice.
sixtyj•27m ago
Is there a cookie and gdpr consent bar at the beginning?

In-car adblockers would be nice.

curzondax•21m ago
return it as you bought it within 14 days if its a BTS vehicle.
netsharc•20m ago
Google thought "Oh let's bundle a movie ad in an OS update": https://www.androidauthority.com/google-pixel-theme-packs-la...
reaperducer•16m ago
Also bad: On Volvos†, you are now prohibited from uninstalling the YouTube app.

I don't want to watch videos while I'm driving.

In the previous software, you could at least move it somewhere unobtrusive; but the latest version only displays icons alphabetically. No re-ordering anymore.

† Volvos have "Google Built-In," the bastard stepbrother of Android Auto, which also has an app in the car so you can have the worst of both worlds.

netsharc•8m ago
I saw a social media video of someone refusing to hit "Agree" on the Google user agreement dialog in a Volvo car. IIRC it just kept popping up nonstop...
microtonal•14m ago
I am pretty sure it is a separate app that you have to install?

https://9to5google.com/2025/11/05/pixel-theme-packs/

ocd•12m ago
This upsets me so deeply in my core that so many companies do this instead of creating anything new for a customer to buy. I can't even process that someone would be mentally disturbed enough to even think of this, and not feel any shame.
throwatdem12311•8m ago
Making things is hard. Making actual objects for people to buy is even harder.

That’s why they say not to “buy things and spend money on experiences instead ” and enshittify everything instead of creating new things. It’s not because an “experience” is actually better it’s because it’s easier to make one than make a useful or novel object.

Why make a new thing when you can just extract more money from people with less effort and there isn’t really anything to “make”.

The incentives are all wrong.

M95D•11m ago
If you bought a car with a display instead of physical gauges, what did you expect to happen?
EA-3167•13m ago
They have a choice in brands at the very least.
jjtheblunt•7m ago
> At least in the USA, a new BMW is a high-end car.

No they most definitely are not.

They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.

I just got rid of my 2024 BMW i4 xdrive40, for an electric awd subaru-toyota-lexus joint effort platform (there are a few variations, all related in engineering) and it's like jumping several years into the future, including efficiency, which is roughly 25% higher in the japanese (more modern) cars, the handling dynamics on the japanese platforms are far more refined, and then vastly less shitty interior materials, except the BMW seating which was good.

I've driven BMW "high end cars" for about 11 years, and emphatically recommend looking at Audi, Mercedes, and Subaru/Toyota joint efforts, as well as Tesla and Rivian, depending on what you seek.

$0.02 from someone who spent a fortune and lived and learned.

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