I literally cannot see the point to this thing. The transparent display is cool I guess. They don't state the camera specs on it though which seems odd for a camera.

Waitasec...wouldn't you have to hold it at a very specific distance from your eye for the "viewfinder" to be accurate?

Optical viewfinder cameras see through a lens and force-align your eyes, so when you change the lens, what you see is different but highly aligned to what the sensor sees.

Here, depending on where you place the thing you see a different thing than the sensor does, the optical path is completely uncontrolled, unless they're doing eye tracking and post processing?

This seems somehow worse than a cell phone camera.

Correct me if I am wrong here, but isn't this just a low-quality camera sensor attached to a gimmicky transparent LCD? This is an interesting novelty, but as others have mentioned already, the function of the viewfinder doesn't make a lot of sense.