> A survey conducted in June by Gorilla Clinic, a men's beauty salon, found that 53.5% of respondents – most of whom were women – opposed wearing shorts at work.
Women may find hairy legs unattractive, but so what. You're in the office to work. And wearing a suit in 40c temps is just silly.
But women have long been shaving their legs, and I think a lot of men would also say it's unattractive if women wore shorts with hairy legs. So before men get too outraged, it's worth acknowledging the double standard here.
And recently a lot of young men in Japan are shaving their legs. Even as young as elementary school, boys are removing hair on their legs to emulate their idols in pro soccer, etc. That seems to be the current fashion trend even before the government started encouraging people to wear shorts to work.
(And, for however much of this effect is accidental, there are also parts of it which are maintained consciously/intentionally by the population and cultural institutions. Consider, for example, the Japanese public's idealized view of musical-performer "idols" as being "pure" [i.e. never being in romantic relationships.] This isn't just a mistaken idealized assumption that garners disappointment when corrected by reality; it garners actual backlash toward idols violating the assumption, often so widespread and vicious that the performers are effectively forced out of the industry. Which has caused the idols' production companies to effectively require their talent stays single [or at least hides their relationships from the public] — making what was originally a mistaken idealized assumption into a social-norm-enforced truth.)
Regarding the issue with idols needing to conceal their relationships, you need to keep in mind that the whole "idol" industry basically caters to the Japanese equivalent of "incels" - men who have trouble socializing and who are often emotionally underdeveloped. I've seen similar unrealistic expectations of reality and coddled behavior from subcultures in the US, such as gamers. (To be clear - I'm not criticizing all gamers here, just certain controversies within the subculture that have gained media attention in recent years).
looksjjhg•55m ago