API prices are paid by companies getting tens of millions of dollars of value.

In normal life money is the key constraint; buy this don't buy that etc. - whereas in VC funded companies the constraint is time. If you as a founder get funding and don't spend it fast enough you put yourself at serious risk of being replaced.

When enough of the world operates on that principle it creates a highly price insensitive market and that then can support a ton of ideas and experiments, some of which turn out to be really really good. It's a wild way to do innovation but it's been working well for decades.

What insane price is that? Pro is $20 per month. Same price as a Netflix ad free sub.