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How does IKEA come up with names for its products?

https://www.ikea.com/se/en/customer-service/knowledge/articles/6f564c4d-2ccc-46de-b643-545a3948dc79.html
26•NaOH•35m ago

Comments

TheExaltd4•33m ago
Maybe
bcaulfield•17m ago
Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
lefra•9m ago
I agree, and it's kind of sad that getting simple, clear communication is exceptional.
close04•13m ago
> Ingvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers

And also numbers I assume. Does it mean something like “endless stream of numbers”?

I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.

Xirdus•7m ago
> preferably contain the letters Å, Ä or Ö

I always thought it's just a natural consequence of using Swedish language, turns out it's on purpose!

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How does IKEA come up with names for its products?

https://www.ikea.com/se/en/customer-service/knowledge/articles/6f564c4d-2ccc-46de-b643-545a3948dc...
32•NaOH•35m ago•8 comments

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40•toomuchtodo•2h ago•14 comments