That is giving too much credit to the myth of consumer agency and free choice in the marketplace.

The truth is more complex than that: while consumers can ask for stuff and demand changes and make stuff happen sometimes, companies will usually be the ones making markets, and creating a brand image, around things that are profitable and realistic for them to make.

I was telling my parents the other day, that probably most cosmetics were started when a trader got 3 cartloads of some industrial chemical that he couldn't unload on the buyers anymore. Like "oh gosh all this powdered lead will go to waste, unless I convince all the patrician Roman women to smear it on their eyelids!!" Or, "subsidized corn gave us so much cornstarch capacity that we need to villainize talc, which was originally a useless byproduct of mining minerals like uranium and gold!"

And it is really true, at least in a minority of documented case studies, because if you go look up the history of Heathkit and the D.I.Y. electronics industry, it turns out that Heathkit was founded when several train cars were loaded with military-surplus electronics parts. And they were assorted parts that couldn't meaningfully be assembled into commercial products, and the seller couldn't unload all this postwar surplus, so the guy owning the cargo came up with the D.I.Y. idea really fast. And he put in work to write educational instruction manuals and make a market to veterans and young men who aspired to a career in electronics and E.E., like my father, (just a hobbyist).

So I believe there are opportunistic elements to market-making and there are ways for companies to sort of "simulate" consumer demand for things we didn't know we wanted. There are things we want that aren't on the market today. There are features we want that aren't in software. Look all around. The products serve the makers, ultimately, and as for consumers, we'll need to do what we're told.