One watch is enough for me and that's casio for me.
To me, they represented the highest form of functional and consumer utility at a justified price. No fluff, no marketing that bordered on propaganda. Japanese consumer technology meant something incredibly precious to people in underdeveloped and developing nations.
It wasn't just about utility. It was about social status, too, and owning a generational asset that would continue to work for decades.
A Japanese consumer device meant that you had worked hard to afford a luxury, and that luxury did not derive its merit from a brand name, but rather from manufacturing ethics, quality, and the long-term, sustainable value it offered, all while being at the cutting edge of technology.
A Rolex watch uses essentially the same mechanical principles that have existed for generations. Its merit today is largely in its brand, not in being at the cutting edge of technology. An iPhone, on the other hand, is largely seen as consumable. Most modern electronic devices are treated as disposable, depreciating products.
But a Made in Japan Casio watch in the 1980s or 1990s was an asset.
There is a beauty and a tragedy in those vintage Japanese watches.
I see it when I talk to people in their 60s or 70s who struggled to raise families in developing countries on middle-class incomes. A Casio calculator for their children when they start their high school. A Sony TV for the family to gather around and watch. A Toyota as their first family car.
These weren't merely consumer products. They were milestones. They represented years of hard work, sacrifice, aspiration, and the dignity of finally being able to afford something that was genuinely well made. Something that would last. Something that could be passed down.
I don't want to hear about GDP, artisanal blue jeans, or deer based tourism industry when it comes to Japan. I see how an industry and an economy that once produced these things on such an extraordinary scale have been diminished.
I don't want to rationalize it or dissect it.
I simply find it truly beautiful what that nation once built on an industrial scale.
It used to be harmless things like a watch, or a portable music playing device. After 2000 you started to worry about what technology extracted from you, and now we're getting to the stage where are worrying about what it's going to do to us intellectually, and soon, physically.
Out of curiosity went to check if I could buy it but they unfortunately discontinued and now secondary markets list it in the thousands.
https://www.casio.com/us/watches/types/activity/fishing-watc...
It looked something like this:
https://www.wilberforcewatches.com/products/casio-fish-en-ti...
Maybe the FT-100 or the more simple W-100?
I have a few “dress” watches I’ll wear to weddings and my smartwatch which is nice for the gym and general. But I still have a gshock I keep around for traveling or when I just want something that will work.
The idea you can toss it in a bag or throw it on and it will just tell you time accurately without worrying about it dying or having to maintain it is still incredible.
Right. Thanks, ChadGPT.
mikece•57m ago
Exactly what a watch should do.
Casio nailed it!
rc1•55m ago