In the old days, they'd run proxies, but with SSL, they no longer know where they are going, only that they are, for example, going to an AWS or GCP site.

ISPs are already selling your data to a bunch of data brokers, I don't think ad spend is the only goal there.

The core problem is that while people hold up that ads are the problem, the actual problem is that people like free stuff with no strings attached, i.e. have your cake (the content) and eat it too (nothing traded for it).

So when you present people an alternate way to compensate creators directly, they overwhelmingly just stick with ad blocking. There is a long case file of fools taking the internet at their word that "I want to give but the ads are so bad I can't!". They don't want to give lol

That is basically the whole premise of the Brave browser though.

It was about how the default keyring was called, and that the name of the keyring ia actually case sensitive.

https://nordstjernen.org/index.html