fp.

I mostly do B2B SaaS and mobile apps, I previously created a startup and managed teams as well. So I consider myself CTO, but I need to level up and become better with marketing and sales.

Currently I'm working in some projects related to AI. One model, two apps + hardware, one browser game, and trying to get leads for my own AI software agency ( https://urbanodx.com )

fijiwebdesign•6h ago

Same problem here mate :D

urbanogt5•5h ago

If the void talked back to us it would be fun

posterity•5h ago

Hey. I'm technical and suspect you are as well, given you are focused on building ideas. It took me a while to figure out a marketing motion that built momentum and attracted people I didn't know to my tools.

Is marketing at all interesting to you? Because the starting point for me has been engaging with people actively talking about the problem my tools solve or in communities that would find games interesting or informative.

Happy to share more if you're in a spot where you've been trying to figure it out but it hasn't clicked yet. Also understand if you're more in the "I'd rather partner with someone else instead" camp.

urbanogt5•5h ago

Thanks for your comment! Technical here as well yeah. Marketing is interesting, I've been playing with Paid ads, B2C, B2B, organic but still haven't reached a level of expertise like I have in the technical side, and that frustrates me a lot.

I would prefer not to have that partner, as I had it before and although the startup reached 40k mrr over 1 year, we ended up closing the company. So I know what it feels to have someone that handles it but doing it myself is the hard part.

Please share some tips!

posterity•4h ago

My funnel has become:

* Find communities talking about my problem and contribute value to those threads (not posting top-level). If I have an MVP for the conversation in that thread, I post a link to it, along with immediate advice on how I think about the problem. (This gets me, early users)

* I then take the language from the questions people are asking (and showing a positive reaction to) and use that for SEO. As I answer questions, I capture the questions people respond well to. I then use the language of those questions to update my site copy, and for the recurring ones, I write blog posts and add them to my site.

* Once I see traction from the early outreach messaging linking back to usage in my tool, I then use the same questions as conversation starters for cold outreach to my ICP. etc

This has been nice because I can actually see momentum building. Prior to having any system, it just felt like I was shooting in the dark with outreach messages or watching posts (that I worked on for days) get buried because they didn't resonate with the group/community I was posting to.

Overall, it's slow to start, but the steps build on each other. Prior to this, I had been booking calls to "learn" about people's day-to-day, but since I was technical, I didn't have a ton of background in what that actually looked like and where the edges might be, so a lot of conversations ended without going anywhere (which was also frustrating). I've seen people with a sales background absolutely kill these conversations with zero context, but I haven't hit that level yet in terms of the abstraction they must work off of.

Either way, if you do push on the start of that funnel and start searching for people organically surfacing the problem you are focused on, I open-sourced what I've been using to find those threads so others wouldn't need to reinvent the wheel: https://github.com/obris-dev/openmagpie

Also if you have links to any of the tools happy to provide feedback (even if I'm not the ICP)

mmarian•5h ago

Try YC's co-founder matching platform. Start broad, then apply filters.

urbanogt5•4h ago

On it, thanks!

Leftium•1h ago

Examine your list of 10+ ideas you built. Can you identify the "starving crowd" for each of them? Does a starving crowd even exist?

Lots of ideas seem cool. Far fewer ideas are are easy to sell. And often the ideas that are easy to sell are not the same as the cool ideas.

That's why I think building/marketing ideas "backwards" can be more effective. Certainly less risky. First identify the "starving crowd." Then build a hamburger for them[1].

If you identify a painful problem, people will ask how to pay for it even before you start development. I've witnessed this in person. If you describe the problem better than the prospects themselves, they will just assume you have the solution.

---

[1]: "Starving crowd" story by Gary Halbert, one of the most successful marketers: https://www.thegaryhalbertletter.com/newsletters/direct_mark...

urbanogt5•18m ago

Good point. I think that most of my projects have an audience but reaching them is the step that I struggle with. That's why I feel that I need to reach them somehow, i.e. paid ads.

I'll try what other commenter mentioned, being part of the communities. Reply guy, provide value, and then get some trust, grow my audience and introduce my products.

fragmede•57m ago

Interview people who are vibecoding their dreams but are hitting the vibe wall. That's a pain point that's out there.

urbanogt5•22m ago

That's a good angle, the issue maybe is that they don't have the resources to pay me.

Anyway, I'll start having more conversation, it's better than shipping something else.

purple-leafy•1m ago

I’m in the same boat and was considering teaming up with someone who can handle the “void” part for me because it’s extremely demoralising.

And it’s worse because I’ve had some projects do well. I recently built this browser word game for 6+ months which is dead in the water [0] so I’m thinking of pivoting

[0] https://snibble.gg