> Technically, the way it works is that a script running on a site with ads asks the browser to record an ad impression. Then the browser keeps a record of ads seen from all the sites you visit. Later, when you buy something, the retail site can ask the browser to generate a “conversion report” that can be passed to a centralized aggregation service.
?
This feels like a good sign, to me. I get far more worried when I see the likes of Meta, Google, Spotify, Epic etc team up.
- Mozilla, Meta, Google, Facebook
- VP of "monetization technology" company, "Marketing data expert"
Here is a more honest summary:
"This proposal hurts us, small advertisement networks and professional marketers. Reject it, or we will ramp up the tracking to compensate for the lost opportunities!"
gruez•1h ago
>Problem one: Over-rating search, social, and app store ads
Isn't this a problem with today's ad attribution system? The author doesn't try to argue how the new system makes it worse.
>Problem two: Incentives for extra tracking
Same as above. It sounds like he's against attribution in general, which is an okay position to have, but I'd rather he say this upfront and more directly rather than spending 1k+ words on what essentially can be boiled down to "I hate Attribution Level 1 because it's attribution, and attribution is bad in general", and implying the issues he has are issues with Attribution Level 1 specifically.
Ajedi32•1h ago
I guess from the advertiser's perspective this standard could be a concern, because the loss of cookie-based tracking might make it harder for them to develop alternative attribution tracking methods that don't have the same data quality problems.
akersten•1h ago
The mistake is assuming this replaces anything instead of becoming just one more piece of the tracking puzzle.
Even if it did "replace" cookies or whatever, it's strictly worse than "before" because it's giving advertising a front seat in the browser. My browser should be doing precisely nothing to help you attribute your ad impressions or whatever. But now Mozilla et al have to waste their time maintaining and augmenting this opaque piece of mathematical faff.
Ajedi32•41m ago
nemomarx•12m ago
If not you aren't really working towards them paying a lot for ads, right?
devmor•50m ago
Why can't it?
Ajedi32•38m ago