I’d argue that it is Apple who have backed down here.
This is quite a big change for EU users. What I don't understand is how Apple will track the new 5% commission for web distributed apps. You do need to register for the programme, so maybe that is one way they track businesses and get a right to audit their books.
My understanding is that it's based entirely on self-reporting by developers.
I look forward to the bans and/or "deductions" issued when Apple's automated system believes you're lying, there's money at stake here so they'll be strict about it.
> Companies will now qualify if they:
> * Meet a moderate financial-stability bar as scored by Dun & Bradstreet. > * Are publicly traded or owned by a publicly traded company. > * Have received venture funding from an established investment firm. > * Have completed a financial audit by a licensed accountant. > * Are a government entity, educational institution, or nonprofit.
Apple and EU keep the power to ban your app if it goes against "European" values.
> Chat Control 1.0 passed the European Parliament — through the back door
https://www.euronews.com/next/2026/07/10/chat-control-10-pas...
What the fuck. Does this also include apps that keep purchase management entirely out of the app? And if so, is that even legal?
Hope I'm misreading this...
Edit: to give some context to my "what the fuck is that even legal", consider this. my phone provider has an app that lets me modify my cell contract, and buy additional services (fast 5g, extra sims, whatever). Utility providers, grocery delivery platforms, many such cases. what's next for apple, will they come for their pound of flesh there, too?
[...]
> "The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee."
[...]
> "In order to keep EU users as safe as possible, Apple will continue to require every alternatively distributed app to go through Notarization — a baseline review focused on basic functionality and protection from serious threats."
This is bonkers, I can't believe the EU Commission agreed to it. The main issue that the DMA was about still remains: Apple retains ultimate control over app developers' dealings with users.
The status quo that the EU should have pushed for, and which Article 6(7) of the DMA requires, is one where a developer can distribute iOS apps to users without ever entering into any contractual relationship with Apple. The OS APIs that most apps use are already paid-for by the user when they buy the device. Apple wants to double-dip and charge developers for the value that the users already have by virtue of owning their iDevices with all the necessary iOS paraphernalia in them.
Of course, Xcode and the SDK overall aren't paid for by users, so Apple can charge devs for it, but so far there's no way to signal to Apple that you have opted out of using their SDK and have the fee waived. Not that it would be enough anyway, since even having to interact with Apple in any capacity to be an iOS dev is the main problem.
So that means Fortnite can't link out, right? Or does this mean because it's being delivered by the Epic Games Store, they can bypass that rule?
this seems to imply the Commission signed off on this. I really can't imagine that this changes anything meaningfully wrt to the DMA?
[...]
> In order to keep EU users as safe as possible, Apple will continue to require every alternatively distributed app to go through Notarization — a baseline review focused on basic functionality and protection from serious threats.
All in all, still extremely anti-consumer. If I can download and run arbitrary code on my Mac--even if I have to jump through scary warnings--why should I not be able to do so on my phone? Why would one computing platform be different from the other?
If Microsoft had its act together PCs would have been just as locked down as phones are today and we wouldn't be questioning a difference.
> A person buys a handheld computer
> I make a program for the computer
> A person downloads the program directly onto their computer
> A person makes a purchase for services within my app on their computer
> Somehow Apple gets 5% of the proceeds, despite being entirely uninvolved except for the initial sale of goods
An analogous situation would be Mercedes-Benz demanding 5% of every ride booked in a taxi they manufactured, for the reason that they have to continue to make and sell parts for the vehicle, and everyone (including the EU) somehow being A-OK with it.
Android is moving to the same, KYC (credit or debit card; no prepaid cards) with play store required for APK distribution
How do you not use their SDK?
MBCook•25m ago
Turnis taking the reins perhaps?
This has clearly been tilting at windmills this entire time. They were never going to win. How much time and money could they have saved by giving a reasonable amount instead of sticking their fingers in their ears and yelling “la la la I can’t hear you why do you love criminals”?
brcmthrowaway•18m ago
Ternus is going to be the last CEO. They're going to be next Nokia, lack of AI native is going to bite them hard.
slater•16m ago
OneDeuxTriSeiGo•14m ago