Google avoids a breakup of its ad tech business

https://www.nytimes.com/2026/09/02/technology/google-ad-tech-remedies.html

77•donohoe•5h ago

https://www.reuters.com/legal/litigation/google-defeats-us-b...

Comments

jordanb•42m ago

That "Lake America" is doing a hell of a lot of work for Google

okdood64•36m ago

You mean by Judge Leonie M. Brinkema who was appointed by Clinton and has ruled against Trump policies/agenda regularly?

bitpush•36m ago

Isnt that updated by some national database and google just pulls that data? Apparently Apple Maps will also get it in a few days, since they get the data from them as well.

jvolkman•27m ago

Yes. We had the same comments about Gulf of America.

Edit: I don't know that there's an actual database served up by the US Gov, but governments control the naming of these things within their own jurisdictions. All of the big mapping products have the ability to serve up different names based on where you're viewing from.

And Apple just renamed: https://apnews.com/article/apple-lake-ontario-america-google...

ericmay•21m ago

I too remember last year when everyone really cared about that and it was the end of the world and then we got on with our lives because at the end of the day it not only doesn't matter, the naming of these things is arbitrary, and anything that a president can change the name of a subsequent president can modify yet again.

What do they call the South China Sea, is it the East Sea or is it the West Philippine Sea? What do the French call the English Channel? Is it Le Manche d'anglaise?

nancyminusone•12m ago

So unimportant that you just have to comment on how unimportant it is

TazeTSchnitzel•19m ago

https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...

GNIS, Geographic Names Information System

(Which still shows Lake Ontario for me as I write this. The body of water along the US's southern coast is Gulf of America however.)

bee_rider•19m ago

Seems like something that should be user-configurable (like DNS servers). While the recent annoying renamings have drawn attention to the issue, landmark names have basically always been political.

spogbiper•19m ago

https://www.reuters.com/world/us/apple-maps-changes-name-lak...

Apple updated it yesterday. If I were Google I'd turn down that refresh rate and let someone else take the bad PR next time

strictnein•36m ago

The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.

bigyabai•8m ago

To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to interfere with Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend.

colincowardly•39m ago

Destroying a great US institution is not in the national interest. Cases like these should never be permissible in the first place.

johndhi•36m ago

I'm more on your side than most but surely you don't think zero antitrust enforcement is best for our country?

cyberax•36m ago

Companies like modern Google should not be permissible in the even firster place.

krunck•34m ago

> a great US institution

So, too big to fail, but to small to be a monopoly that abuses it's power?

svachalek•31m ago

Ah yes, the great US institution of ad tech. Mass privacy intrusion in the service of selling clicks for a nickel.

2OEH8eoCRo0•9m ago

Bring back Ma Bell and Standard Oil they were great US institutions!

ocdtrekkie•37m ago

What an incredible miscarriage of justice. Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.

dgellow•34m ago

Only one politician to pay, we all know who

Petersipoi•24m ago

Just to make sure I'm understanding, you're saying that Google payed someone (presumably Trump), who then went and convinced a Clinton appointed judge who has ruled against Trump in the past to give the case to Google?

Is that actually what you think?

dgellow•18m ago

I do not no, I don’t have an opinion on the Google situation. I was responding to the following:

> Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.

strictnein•33m ago

Assuming you read the ruling, what do you disagree with the judge on?

What politicians were paid off to make a judge in a lifelong position who has served for decades rule in Google's favor?

shakna•21m ago

What ruling? It isn't released yet. We have declining to breakup, based on behavioral remedies, and zero details.

paulpauper•33m ago

what shocker . google has a long history of prevailing in court

strictnein•28m ago

The ACLU has a long history of prevailing in court, as does the NRA.

Courts should regularly issue rulings you don't like. Their job isn't to make people happy.

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