How would one ever know that the GenAI output is not influenced or based on copyrighted content.
If you take a model trained on Getty and ask it for Indiana Jones or Harry Potter, what does it give you? These things are popular enough that it's likely to be present in any large set of training data, either erroneously or because some specific works incorporated them in a way that was licensed or fair use for those particular works even if it isn't in general.
And then when it conjures something like that by description rather than by name, how are you any better off than something trained from random social media? It's not like you get to make unlicensed AI India Jones derivatives just because Getty has a photo of Harrison Ford.
Getting sued occasionally is a cost of doing business in some industries. It’s about risk mitigation rather than risk elimination.
So if you put obviously copyrighted things in the prompt you’ll still be on your own.
Consumers have long wanted a single place to access all content. Netflix was probably the closest that ever got, and even then it had regional difficulties. As competitors rose, they stopped licensing their content to netflix, and netflix is now arguably just another face in the crowd.
Now they want to go and leverage AI to produce more content and bam, stung by the same bee. No one is going to license their content for training, if the results of that training will be used in perpetuity. They will want a permanent cut. Which means they either need to support fair use, or more likely, they will all put up a big wall and suck eggs.
This is for studios and companies that are producing content for Netflix.
If you want to sell to Netflix, you have to play by Netflix's rules.
Netflix has all kinds of rules and guidelines, including which camera bodies and lenses are allowed [1].
[1] https://partnerhelp.netflixstudios.com/hc/en-us/articles/360...
The Gooner Association?
That’s likely to be the middle ground going forward for the smarter creative companies, and I’m personally all for it. Sure, use it for a pitch, or a demo, or a test - but once there’s money on the line (copyright in particular), get that shit outta there because we can’t own something we stole from someone else.
How does anyone prove it though? You can say "does that matter?" but once everybody starts doing it, it becomes a different story.
The scenario looks like this:
* Be Netflix. Own some movie or series where the main elements (plot, characters, setting) were GenAI-created.
* See someone else using your plot/characters/setting in their own for-profit works.
* Try suing that someone else for copyright infringement.
* Get laughed out of court because the US Copyright Office has already said that GenAI is not copyrightable. [1]
[1] https://www.copyright.gov/ai/Copyright-and-Artificial-Intell...
This is 100% a lie.
Studios will use this to replace humans. In fact, the idea is for the technology – AI in general – to be so good you don't need humans anywhere in the pipeline. Like, the best thing a human could produce would only be as good as the average output of their model, except the model would be far cheaper and faster.
And... that's okay, honestly. I mean, it's a capitalism problem. I believe with all my strength that this automation is fundamentally different from the ones from back in the day. There won't be new jobs.
But the solution was never to ban technology
In this case, for instance, Netflix still has a relation with their partners that they don't want to damage at this moment, and we are not at the point of AI being able to generate a whole feature length film indistinguishable from a traditional one . Also, they might be apprehensive regarding legal risks and the copyrightability at this exact moment; big companies' lawyers are usually pretty conservative regarding taking any "risks," so they probably want to wait for the dust to settle down as far as legal precedents and the like.
Anyway, the issue here is:
"Does that statement actually reflect what Netflix truly think and that they actually believe GenAI shouldn't be used to replace or generate new talent performances?"
Because they believe in the sanctity of human authorship or whatever? And the answer is: no, no, hell no, absolutely no. That is a lie.
The irony is rich they built their empire on disrupting old Hollywood gatekeeping, and now they’re recreating it in AI form. Instead of letting creators experiment freely with these tools, Netflix wants control over every brushstroke of ai creativity
They do not want to be disrupted.
roughly•1h ago
simonw•1h ago
Later on they do have a note suggesting that the following might be OK if you use judgement and get their approval: "Using GenAI to generate background elements (e.g., signage, posters) that appear on camera"
yorwba•1h ago
They do want to save money by cheaply generating content, but it's only cheap if no expensive lawsuits result. Hence the need for clear boundaries and legal review of uses that may be risky from a copyright perspective.
simonw•1h ago
> GenAI is not used to replace or generate new talent performances or union-covered work without consent.
sixtyj•1h ago
But what word should we coin as buzzword for “Netflix-Muzak”?
And when we're saturated with it all, we'll start buying DVDs (or other future media) again.