1) Google wants the most money, so they don't care to let dodgy ads thru.

2) There are more ads going out then can be reviewed, so they would rather have people report them, then they automatically reject the report until enough people report it, then an actual person may review it.

As to why Google doesn't use AI to review them? Google would rather use the AI in a way that makes them more money, than review ads and if AI decides to take them down then that's less money for Google.

(To be clear: I don't work for Google in any way, these are just my guesses)

The cost of strictly enforcing stated rules for ads is felt immediately and fully by Google. It is concrete, measurable, and probably non-insignificant; the benefit is essentially goodwill from the narrow sliver of the web that is verbal about this. That is intangible, difficult to measure, even harder to assign a reasonable dollar value to (meaning the ROI could look negative), and the benefit would accrue to parties other than Google who might not even notice.

I'm sure if I submitted an app that on the iOS app store that mimicked a system warning that tried to scare people into giving me access, it would not pass the review process.

If instead I decided to embed a WebView and later changed the html to do the same I would likely get booted from the app store (afair Apple's very particular about serving remote content in PWAs, and changing said content, even under benign circumstances).

iOS seems to have less scareware and shady apps than Android anyways.

90% of the ads I see on YouTube are obvious scams. Many from untraceable shady overseas organizations.

You can see the data if you report them. It's always some unheard of outfit out of Hong Kong or Brazil. I want to know who is funding this.

You don't need to be Kreskin to figure this one out.

To comment on this one: as long as there is no backlash from their real customers (those that buy ads) nothing will change.

[0] https://blog.miloslavhomer.cz/how-google-sees-your-site/

They'll act if someone threatens to sue otherwise Google doesn't give a shit as long as they get paid.

There is a 3rd option: malicious stupidity / aka wilful ignorance.

Google is a collection of individuals, so it's very likely both sides of Hanlon's razor are true: a little malice from those in control, persisting a state of stupidity for those executing the process.

As others have pointed out, there will be resistance to improving a process that negatively impacts their bottom line. Incentives, dictate long term behaviour of organisations; whereas Hanlon's razor works better at an individual level IME.

I try blocking the most obvious scams by blocking the announcers but it's basically impossible because the same doggy ones keep coming back with a new name.

Also hard because they're not always in a language you understand.

I don't think I should do all this work instead of the biggest ad company in the world just to earn 5€ per day, but I'm also not aware of any better alternative.

I’ve never seen that. I report ads on YouTube all the time. I’ve reported ads for illegal drugs, illegal firearms, pornography, and all sorts of various scams. I’ve seen similar advertising to the example in this article, mimicking the phone’s UI. Ive reported them. I’ve never once seen Google reply to any of my reports to confirm what happened. I’ve always wondered, and since I continue to see the ads I just assume my reports go straight into a trash bin.

The illegal firearm ad I saw (more than a year ago, now) I was so shocked that I took screenshots and reported it multiple times. The ad advertised that the weapon was “easy to sneak through security” and “didn’t require an id to purchase” I saw the ad several times across multiple weeks. I reported it every time. I don’t think Google ever did anything about it. If they did, it took them weeks

They should let people have more control over what ads they do and don't see.

If Google served me ads on stuff I was interested (I'd be happy to tell them) rather than womens clothing, they I might buy it. I'm a guy - show me as many skimpily dressed women as you like, but I have no need for women's clothes! Try it once or a hundred times it you must, but maybe after the millionth non-purchase you'd think they might figure it out and use that screen real-estate to serve an ad for something that my purchase history or what they know about me indicates I might have some interest in!

Dumb as a rock.

If you are reliant on ad revenue, you should be expressing your displeasure to google right now.

:)

To me this signals a huge opportunity for other companies to dive into. If a new internet search company appeared that returned actual useful search results and clearly delineated ads (like Google used to) I would switch to it almost immediately.

The only way these companies are ever going to change their game is when people vote with their feet!

What does killing dodgy ads do for Google's bottom line? It's removing paying customers and driving down competition for (and therefore value of) ad space. What's the cost of dodgy ads to Google? The sites that use Google Ads will continue using Google Ads if they do nothing about the dodgy ads. The sites that don't use Google Ads won't be swayed to use Google Ads if they do remove the dodgy ads. Google is not held liable for serving dodgy ads so there's no direct risk associated with serving them.

Why should Google remove the dodgy ads? "Don't be evil"? That motto exceeded its shelf life before it was first publicly posted.

Hanlon's razor is nice and all but there's a difference between malice and amoral apathy. Corporations would sell shredded orphans as fuel if it made economical sense to do so.

Because you're using an application which presents those ads to you.

Avoid Google/Alphabet application as much as is possible, and you'll see a lot less / none of this kind of ads.

It looks like you're using their YouTube client. Try NewPipe:

https://newpipe.net/

there are no ads with NewPipe.

I was feeling very guilty last night as I was watching YouTube and getting 30s+ unskippable ad blocks every 10 minutes in some video. And the repetition and low quality were grating on me. I thought: being rich is never having to watch another ad. Why am I letting these ads own spaced repetition slots in my brain that could be filled with knowledge? Instead of learning, my mental energy is being taken up by psychological manipulation to purchase? The relentless repetition of the mind-numbing ad interspersed throughout otherwise educational content.

Being rich is owning the real-estate of my own mind. I sometimes feel like a digital serf in my own head.

The US regulatory authorities DGAF ever since Lina Khan exited the picture and the EU regulatory authorities might have the legal basis to hold Big AdTech accountable, but the EU is at the moment busy trying to fend off BS from the Trump admin, they do not have time and risk appetite (aka Trump retaliating on behalf of Big AdTech) left for scam ads.