They made a similar commitment in 2018 [1] and 2021 [2], but I can't find any info about whether they actually followed through and whether the projected job numbers were accurate.
[1] https://www.cnbc.com/2018/01/17/apple-announces-350-billion-...
[2] https://abcnews.go.com/Technology/apple-announces-430-billio...
> Foxconn will reduce its planned investment to $672 million from $10 billion and cut the number of new jobs to 1,454 from 13,000
https://www.azfamily.com/2025/04/29/tsmc-breaks-ground-third...
https://pr.tsmc.com/english/news/3210
https://www.techtimes.com/articles/311514/20250728/tesla-tap...
Funniest one is Masayoshi Son announcements, in 2016 - $50B for 50k jobs, and in 2024 - $100B for 100k jobs !
2016: https://www.cnbc.com/2016/12/06/trump-says-softbank-will-inv...
2024: https://www.cnbc.com/2024/12/16/softbank-ceo-to-announce-100...
Funny thing here is, that he doesn't even have that money. But who cares these days...
But if this even gives us some chance to jolt our manufacturing sector back, will we start to gain some momentum? Even if it's mostly using automation. Will it help to reduce our reliance on China?
I doubt it will in the same way that it's been extremely hard for other countries to replicate the US momentum in R&D.
But one can hope.
Of course Apple didn't do it on their own accord, there was way too much profit to be made from outsourcing to China. Everyone else was doing it, why not also the richest company on earth?
Any amount of returning manufacturing here, returning power to the middle class by increasing the demand for labor and stopping the exploitation of foreign workers is a good thing. I can't stand listening to him talk, but if iPhones aren't reliant on slaves mining cobalt and 13 year olds working 12 hours a days I will consider that a win.
The USA is sort of addicted to consumption (where China wants to be actually), you could dissuade a lot of consumption by raising taxes on it (if, for example, you want people to save more and focus only on necessities). It would be a huge change for America though, the market might not survive intact if it happens too quickly.
...it gifts authoritarian power to autocrats and fully guarantees more authoritarian behavior.
Ironically, your comment is double-bladed.
This has likely been in the works from when China shook Apple down and the timing has a nice upside that it also pacifies His Orangeness(tm).
2017: "Apple promised to give US manufacturing a $1 billion boost"
2018: "Apple will make $350 billion contribution to U.S. economy and promised to create 20,000 jobs"
2021: "Apple commits $430 billion in US investments over 5 years"
From https://bsky.app/profile/bgrueskin.bsky.social/post/3lvqqyd4...
That's just part of the puzzle. What makes CPC different from most dictatorships is like NK or SU is that most of ruling elite of CPC is made up of engineers. Along with mandatory CPC ideology leaning, they also have notion that a developed nation is one that builds things. Bankers and Lawyers are ranked way down on power rankings.
On the other hand, most of American ruling elite are lawyers or bankers. So their worldview is mostly rule lawyering, interest earning, hedge fund etc.. Power brokers in these fields make the rules. Builders and engineers rank pretty low in power totem pole.
The program’s breadth also deserves recognition. It includes manufacturing partnerships, data centres, clean energy, and support for educational and community initiatives. This is not PR fluff. Apple’s prior commitments funded chipmaking in Arizona, new engineering hubs and 5G innovation. The expansion builds on that trajectory.
Critics may argue Apple is acting in self-interest. So be it. Public policy should align incentives such that private benefit also serves the public good. In this case, job creation, supply chain resilience, and regional development in states like Iowa and Oregon are clear wins.
Of course, Apple’s global tax practices remain a fair target. But criticising every constructive move on that basis alone risks undermining the very kind of behaviour governments should encourage: strategic reinvestment, not financial engineering.
This is a large, measurable, and multi-year commitment. It should be acknowledged as such.
They brought a 24k gold trophy for the president. That’s the tangible demonstration here.
> This is not PR fluff. > Critics may argue Apple is acting in self-interest.
This is PR fluff and, as a critic, I don’t think it’s in anyone’s best interest.
> This is a large, measurable, and multi-year commitment. It should be acknowledged as such.
How does this compare to the large measurable multi year commitments from the last few administrations that never materialized? What about the one from a few months ago the ago?
https://www.apple.com/newsroom/2025/02/apple-will-spend-more...
> This is a large, measurable, and multi-year commitment. It should be acknowledged as such.
We'll see. The multi-year nature can be seen as a feature or a bug. The benefits are delivered today: tariff carve outs. The promises can be scaled back at any time in the future. We're dealing with what is likely to be an incredibly anomalous economic... "policy". It is likely to not stick around once the current administration leaves, and perhaps even during the course of the current administration. If tariffs go away in the future, then the threat (and reward) disappear along with it. We'll see how incentivized Apple is to keep these commitments under those conditions if they come about.
> Of course, Apple’s global tax practices remain a fair target. But criticising every constructive move on that basis alone risks undermining the very kind of behaviour governments should encourage: strategic reinvestment, not financial engineering.
It should always go without saying that there are ways to go about this that don't involve policies that hurt both consumers and small companies alike. The CHIPS act was one example, and the benefits were arguably more evenly distributed (vs. a set of investments that probably disproportionately help the existing market leader). This administration went out of their way to dismantle that. No conversation about this should leave that out.
> Critics may argue Apple is acting in self-interest. So be it.
Neither this administration nor Apple seem to really care much about this. This matters for the reasons above: it doesn't make this deal particularly resilient. Both parties got what they wanted immediately: Apple got to avoid an unexpected roadblock (and perhaps gained an advantage over other companies), and Trump gets to look like he got this great deal. So what's to keep it around? This is why aligning actual long term incentives matters, vs. this short term nonsense. A congressional bill for example at minimum has constituents who will benefit or punish the representative at the polls. But we don't even need to get that technical, if neither party cares or believes in this at all, then it is of course set up to default fail. This is not a trivial undertaking we are talking about. It's not just a matter of getting the right parties to invest. You are asking to dramatically change a set of pipelines that have been established over the course of decades and regularly receive equivalent amounts of investment. If you actually want this to happen, you should care about how it happens, and you should realize it matters if this is made up entirely of cynical players with no real demonstrable upside in the end result.
There is no grand strategy here and I assure you after he is gone nobody will even know if this pledge was followed through.
Onshoring assembly of consumer electronics despite low unemployment - bad
It's good the correct subset of manufacturing is being onshored.
Why? Especially considering military systems are looking increasingly like masses of consumer electronics (e.g. FPV drones).
Either way, India seems like it has once again miscalculated who to side with on the world stage. Russian oil may be cheap, but Russia hasn’t been a reliable ally to any country in the past 30 years, and now India looks set to lose significant investments from the US.
So India/ China can supply other markets?
It's not spineless, it's his job to act in the interests of the company
andsoitis•6h ago
I would be curious to understand better if gay is the trigger for Apple. Is it because when they assess the various geopolitical dynamics that they conclude that this is the best thing for the company? Or did they get strong incentives (whether carrots or sticks) and that is why they’re doing it.
al_borland•6h ago
croes•3h ago
onlyrealcuzzo•3h ago
Aloisius•2h ago
Fade_Dance•3h ago
Apple has been directly threatened with tariffs by Trump. Currently they are exempt from the India tariffs.
The capex commitment in the US is a transactional agreement to ensure that these exceptions are kept.
browningstreet•1h ago